CONVENE 4 CLIMATE 2025 TO ACCELERATE SUSTAINABLE ACTION FOR GLOBAL BUSINESS EVENTS COMMUNITY

Second Global Edition in Rotterdam Furthers Movement Fueled by Vision

CHICAGO, IL — PCMA and the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) today announced further details related to the second edition of Convene 4 Climate (C4C), scheduled for 16-17 October in Rotterdam, Netherlands.

Launched in 2024, C4C is more than a gathering—it is a global platform and movement designed to push the business events community and the broader business world toward sustainability and regeneration. Foundational partners include Destination Canada, Fáilte Ireland, Marina Bay Sands, and United Airlines, as well as supporting partner Maritz – a group of forward-looking organizations that are deeply aligned with C4C’s core philosophy: driven by responsibility, fuelled by technology to deliver transformation. 

Sherrif Karamat, CAE, PCMA and CEMA President & CEO stated, “Business events possess a critical platform to accelerate solutions. C4C, created to harness this influence, ensures that meetings and events are not only sustainable in practice but also catalytic in driving systemic climate action.”  

With rising global temperatures, more frequent extreme weather events, and increasing strain on communities and ecosystems, urgent action is non-negotiable. C4C’s curated participants will reconsider how events are designed, delivered, and measured, while inspiring cross-industry collaboration that extends far beyond the conference floor. 

A robust program will feature shared global insights and urgent calls to action. Program highlights include: a fireside chat with United Nations leaders; Bosch’s model for embedding sustainability across operations, with lessons that apply across industries and the Jimmy Choo Design Academy, showcasing how creativity and innovation can shape sustainable futures. 

Eric Bakermans and Matthias Schultze, SANCBE Co-Chairs stated, “Cross-sector and cross-country collaboration are essential for tackling global challenges. C4C offers an outstanding platform that brings together all stakeholders from the business events ecosystem and related sectors, fostering learning, idea generation, and growth.” 

C4C’s mission, focused on collaboration, innovation, integrity, and inclusivity, seeks to redefine success—not by growth alone, but by creating lasting environmental, social, and economic value. Following the inaugural C4C 2024 in Barcelona, a report featuring outcomes of the dedicated challenge workshops, highlighting the key tactics was developed. Download the report here.  

Interested participants may connect with Tanya Popeau, PCMA Head of Global Sustainability at [email protected].  

C4C 2025 is supported by Events DC, Singapore Tourism Board (STB) and Postillion Hotels. The program and additional insights are available at www.convene4climate.org. 

For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications.

About PCMA
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 72 countries and communities. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. 

About the Strategic Alliance of the National Convention Bureaux of Europe
The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.  

The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.