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Industry leaders, professionals convene for education, problem solving and networking
PCMA, a global leader in the business events industry, is once again inviting hundreds of professionals to analyse and discuss issues facing EMEA’s meetings and conventions industry.
The exclusive and unique European Influencers Summit scheduled 22-24 September in Barcelona will continue the “Disrupt + Deliver” theme introduced in January at 2019 PCMA Convening Leaders in Pittsburgh, Pennsylvania. PCMA is organizing its third European Influencers Summit to convene organizations that don’t traditionally meet concurrently.
“Our goal is to gather association executives, corporate business event leaders and industry professionals throughout EMEA with the purpose of together demonstrating how business events drive global economic and social progress,” said Luca Favetta, PCMA Regional Business Director, EMEA. “The exclusive program is designed to help EMEA’s mature business events industry understand external and internal disruptors and deliver solutions to ensure success.”
Innovate + Elevate Hub
The event will feature an “Innovate + Elevate Hub”, an evolution of the “Innovate + Elevate Arena” introduced at 2019 PCMA Convening Leaders as a new approach to the traditional exhibition space. The Learning Hub will offer key areas for experiential learning and collaboration, including a podcast studio, open workspace for attendees to continue conversations sparked by education sessions, visual depictions of selected education sessions and plenaries, among other activations that will be revealed in due course.
Tailored education
European Influencers Summit’s knowledge program will examine internal and external disruptors to the business events industry, including economic and political issues; leadership; innovation and latest audience acquisition and engagement practices.
Education experiences may take the form of off-site learning tours, invite-only master classes, plenaries or workshops. Other opportunities include an “Ideathon,” a larger-scale hackathon seeking to prove how business events can drive global economic and social progress, and a session on the Future Trends of Meetings and Events research supported by PCMA Foundation and Marriott International.
“The (2018 European Influencers Summit) event provided such an insightful experience for me, as well as endless networking sessions that included unexpected learning opportunities”, said Carola van der Hoeff, COO, International Pharmaceutical Federation (FIP).
To register interest and for more information about the 2019 PCMA European Influencers Summit, visit https://pcma.co/2TsW5zt.
For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving. The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.About PCMA
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