We believe that bringing together people with purpose in pursuit of opportunity enriches our collective quality of life, now and in the future.

POWER OF PURPOSE: Business Events Industry Week is committed to helping event stakeholders and their business partners advance the role that gatherings of people with purpose play in the economic, social and intellectual enrichment of people and communities everywhere. We are in the pursuit of this opportunity for everyone, because it matters everywhere.

WHY IT MATTERS: After two years of restrictions on gatherings, communities, organizations and people that rely on events to enhance their quality of life are suffering. It’s time to restore what has been lost and build a pathway forward.

POP is an annual one-trip call-to-action for business events stakeholders everywhere to gather in Washington, D.C. — through a series of co-located new/existing experiences — as one global movement to do business, architect their future, demonstrate the power of inclusivity, showcase innovation and insights, and advance key policy initiatives.

POP will use locations and venues throughout the Washington, D.C. region as an inspirational canvas for a weeklong series of experiences that features professional development, a commercial marketplace, idea incubators, community social transformation activities, and networking experiences.

Click the button above to watch more videos in the playlist.

The Power of Purpose begins with YOU.

By joining us, you will be part of a collaborative journey to unite with 2,000+ business event professionals in our nation’s association capital. POP is committed to helping you, and your stakeholders advance the role that gatherings of people with purpose play in the economic, social, and intellectual enrichment of people and communities everywhere.

It’s time to restore what has been lost and build a pathway forward. We are pursuing this opportunity for everyone because what we do here matters everywhere.

If we don’t, nobody else will. The power of purpose begins with YOU.

Best regards,
Sherrif & Don


Sherrif Karamat, CAE
President & CEO, PCMA


Don Welsh
President & CEO, Destinations International

MARCH 23

The Convention Sales & Services Summit is a cross-functional gathering of sales and services professionals dedicated to helping clients plan and execute successful meetings and events. This year’s summit will challenge you to think about your role and your destination differently, providing insights and information that will allow you to ensure success in the coming year.

MARCH 24

The PCMA Foundation Visionary Awards honors the exceptional stars for their significant contributions to their organizations. This premier industry black-tie recognition event, from the red carpet reception to the awards show and after-party is the ultimate place to see and be seen.

Sponsorship Opportunities »

MARCH 25

Join us as we close out Power of Purpose: Business Events Industry Week with Destination Showcase, an annual one-day event to connect with 100+ destination organizations that can help you elevate your meetings and events experiences. Destination Showcase offers you – and your teams – the opportunity to reconnect with your best business partners. To maximize engagement and relationship-building, you’ll find Conversation Starters, networking lounges, mimosa and bloody mary bars, and a networking lunch, among other activities.

Sponsorship Opportunities »

MARCH 23–24

IAEE’s Women’s Leadership Forum has been designed to focus on topics that are unique to women in the exhibitions and events industry. It is tailored for all women regardless of age, individual situation or current position held within their company. The forum will provide knowledge and strategies for attendees to succeed in their current positions, as well as motivation and inspiration to take your career to the next level. The Forum will give you the tools and resources while balancing life along the way.

MARCH 23–24

During the Power of Purpose: Business Events Industry Week, there will be opportunities for PCMA’s Board of Directors  & Trustees, Chapter Leaders and Partners to meet, network and learn together.

MORE POP EVENTS & ACTIVITIES

DATEACTIVITYORGANIZATIONLOCATION
MARCH 22CEM: Exhibition and Event SalesIAEEGaylord National
MARCH 23Workshop: Accelerating Equity in the Events IndustryEICGaylord National & Online
MARCH 22–23CEM-AP: Leading & Negotiating for SuccessIAEEGaylord National

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