This Week on the Convene Podcast: Turning Crisis Into Learning, Smarter Event Marketing, and What Planners Value Most

From a viral TikTok that became a teachable moment, to MC2’s playbook for building trust and impact in event marketing, and fresh insights from Convene’s 2025 Salary Survey on what truly matters to planners — here’s what’s new on the Convene Podcast.

Author: Magdalina Atanassova       

Here’s what’s new on the Convene Podcast this week.

🎙️ Convene Article: This Negative TikTok Was Turned Into a Teachable Moment
How a TikTok video berating hotel and conference staff at the National Federation of the Blind’s convention became a learning opportunity. Written and read by Barbara Palmer, deputy editor at Convene.

🎙️ Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

When budgets tighten but expectations don’t, what actually works? MC2’s Ben Nazario and Bruno Silva dig into building trust with stakeholders, stopping scope creep, and balancing high-touch experiences with digital reach. From CES case studies and multi-brand partnerships to global execution, emotional storytelling, and smart uses of AI, they share a practical playbook for corporate event marketers who want strategic impact—not status-quo.

🎙️ Convene Interview: Values Behind the Numbers: David Allison on What the 2025 Salary Survey Reveals About Event Planners

How can understanding what matters most to people reshape the future of work in events? In this conversation, David Allison, CEO and founder of the Valuegraphics Project, joins Magdalina Atanassova to unpack insights from Convene’s 2025 Salary Survey — from the widening gap between job satisfaction and pay to the deep role of community and recognition in planner happiness.

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November 21, 2025

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