Convening Leaders Quiz Crystallizes Event Goals

Author: Cristi Kempf       

Convening Leaders quiz

This question is one of several Convening Leaders 2020 attendees can answer to receive a suggested schedule for the education sessions.

In a first for PCMA Convening Leaders, attendees are crafting customized schedules based on answers to a quiz that helps them identify the personal or professional goal they most want to achieve at the event Jan. 5-8 in San Francisco.

All sessions at Convening Leaders 2020 are aligned with the event’s “Reach” theme, which is distilled down into four goals: reaching for higher levels of professional success; reaching for deeper personal connections with friends and colleagues; reaching for wider audiences; and reaching out to local communities through social impact projects.

By answering questions ranging from “What is the most important part of a destination or venue?” to “For event lunches, what type of flatware do you offer your attendees?” participants receive a suggested schedule based on their responses and tied to one of the four goals.

“Our focus in developing the quiz questions is to help our attendees take a critical look at what their professional and personal goals are for 2020,” said Zibby Aman, PCMA’s senior manager of education. “We designed a quiz that helps you ask yourself what is most important to you right now. When you can identify what your No. 1 development goal is, we can map that to our multifaceted content offerings at Convening Leaders 2020.”

At Convening Leaders 2020, sessions in the eight content studios are complemented by sessions in the Innovate + Elevate Arena, which PCMA describes as an “interactive playground.” It features three mission-focused stages: Action, Accelerate, and Tech.

After tackling a topic in the studios, participants can head to the arena for ways to put that learning into action via more education, facilitated conversations with subject matter experts, and a variety of hands-on activities.

Attendees interested in diversity and inclusion, for example, follow the “community” goal pathway. So on Jan. 6 they are directed to sessions including “Welcoming Diverse Travelers with More Inclusive Events” led by HospitableMe’s William Kolber and Ed Salvato at 11:15 a.m. in the Trending Now studio. Then, at 1:45 that afternoon, they can take a deeper dive into the topic at the arena’s Action stage with Kolber, Salvato, and co-presenters Kryss Shane, an LGBT+ expert, and Nike’s Senior Event Manager Ron Renee Roley. That session is titled “Take Action: Steps to an Inclusive Environment.”

“The quiz,” Aman added, “is allowing us to tell the narrative of the program as well as helping our attendees navigate its vastness with meaningful content designed around their specific needs.”

Attendees’ customized schedules, which will link to the PCMA LIVE app, allows them, she added, to “pick one goal and run with it.”

You can find the quiz at the Event Professionals Goal page on the Convening Leaders site. To skip the quiz and sort sessions by a goal, go to the “I’m interested in” tab on the “Full Schedule” page and use the pick-list.

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