Members of PCMA’s 20 in Their Twenties class of 2019 see a bright future for the business events industry, a future to which they plan to contribute. Molly Holt shares her impressions of and expectations for the industry.
What do you like most about your job?
I like the people who make working in this industry such a joy. The challenge of implementing event technology for the betterment of the attendee experience has transformed my career and keeps me learning, innovating, and growing. The onsite execution, because the feeling of accomplishment shared across a team of people, is an unparalleled experience.
Where would you like your career to go?
I love working on shows that push our industry forward while also pushing their respective industry forward. Cutting-edge is an exciting place to be, and I want my career to be focused on innovation and event technology, changing the industry’s landscape for the better.
What’s the best day you’ve had in the meetings industry so far?
Heart Rhythm 2018, our citywide event in May, was my favorite meeting to work on thus far. Our team worked on multiple technology and onsite branding projects. It was the most rewarding moment of my career to see attendees be directly impacted in a positive way by the changes. Months of hard work and a lot of sleepless nights were all worth it in those moments.
What will be the biggest change in the industry over the next 20 years?
Analytics, technology, and the rise of the individualized experience. As technology becomes increasingly integrated into our day-to-day lives, companies have greater access to analytics, utilized to create curated experiences. In turn, consumers and attendees expect interactions and events to be built on that fundamental knowledge of who they are and what they want. Those changes are happening today, so 20 years from now, our world could be virtually unrecognizable.