As economies increasingly are powered by innovation and ideas, business events have a “tremendous role” to play in the transfer of knowledge, says James Latham, producer at The Iceberg.
Destinations and conferences which align themselves along “knowledge clusters” — think biotech, fintech, or healthcare innovation — reap benefits on all sides, said Latham, who presented “The Rise of Intellectual Capitalism: The Role of Meetings,” at Convening Leaders 2018 in Nashville.
By strategically bringing in conferences focused on areas where they are investing in start-ups and other economic development activities, destinations inject their local research and business communities with new ideas. And business events benefit by connecting with “pockets” of local expertise, he told MashUp Studio host Amanda Marijanovic.
For more about the topic — and a great case study from Geneva — watch their conversation above.