Jane Culcheth Beard on Finding Inspiration


Jane Culcheth Beard, HP Manager, Worldwide Tier 1 and Corporate Events Programs, U.K.

Taking the opportunity to steal inspiration from local artists, architecture, and culture is a fantastic way to inject interesting ideas and creativity into events.  On my business travels, taking 30 minutes to walk when I arrive is the perfect way to absorb the feel and culture of a new city or remind myself why certain places are so special.

A few gems that I picked up recently were walking in Berlin’s Tiergarten to the imposing neo-classical arch of the Brandenburg gate. That’s an amazing contrast with the street art that makes Berlin so vibrant, which you can also discover at its best on foot.

I gained an unexpected and wonderful new appreciation of 20th-century architecture by taking an architectural river tour of Chicago.  I now look at skyscrapers in an entirely new way and find a pleasing symmetry in the tower blocks of London.

With London of course being my home base, my favourite walk is along the South Bank of the river Thames, exploring the wonderful exhibitions at the Hayward Gallery and the Tate Modern’s turbine hall.

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