There are three important themes in any in-person experience, says Kare Anderson, an Emmy-winning former NBC and Wall Street Journal reporter, who is an expert on behavior that connects us together.
“If you think about a movie, it’s the opening scene, the closing scene, and the climactic moment in between,” she said. “Ironically, the scene that’s most important in shaping how [attendees] feel about the meeting is the one that’s usually most neglected, and that is the closing scene.
“As I am leaving the scene, do you give me something? Do people shake hands? Do we see along the hallway, projected on the walls or on butcher paper along the walls or [on] banners, quotes that we heard? Does someone walk up to me with a video camera — it doesn’t have to be perfect or even professional, but there’s a squad of 30 of them — and they’re saying, ‘What is the specific tip that you found most helpful, just a sentence or two?’ And it focuses the attendee on what they most enjoyed.”