Home to one of the country’s top 10 largest convention centers, Houston has had to quickly adapt in recent months as a result of the COVID-19 pandemic. After kicking off campaigns and virtual experiences to keep the destination top-of-mind, Houston First Corporation introduced new tools to help groups continue to meet safely and productively — whether online or in-person. In August, the Avenida Houston Virtual Studio opened at the George R. Brown Convention Center (GRB). The permanent broadcast studio has more than 5,000 square feet of space for virtual and hybrid programming and offers flexibility to suit a group’s specific needs — organizers can choose to work with on-site AV staff or bring in their own team.
“This allows Houston to host fully online or hybrid events while incorporating attendees or presenters from numerous locations anywhere in the world, all with or without an in-person audience,” said Houston First’s acting president and CEO Michael Heckman of the new venue. “This flexibility will be key to maintaining our relevance in an increasingly digital modality.”
The turnkey setup offers opportunities for engagement through the integration of various platforms, including chat, polling, and other interactivity features. Organizers can also depend on the support of an on-site IT team to help navigate the studio’s broadcasting and livestreaming capabilities.
Houston First has also been busy reimagining how groups can safely gather and connect. “Adaptation and creativity is the name of the game in the times of COVID-19,” said Heckman, who gives the real-life examples of drive-in movie nights in lieu of crowded theaters, and organized outdoor tailgating and viewing parties for local sports fans. “For some of our large banner events which were forced to cancel earlier in the year, like Comicpalooza, we’ve found opportunities to organize smaller tie-in events that benefit our vendors while also encouraging our patrons.”
To collaborate on creative solutions for your own business events, contact Houston First at (713) 853-8949 and [email protected].