Hybrid equals access. There is no question that organizers are excited about meeting in person again, but not all attendees feel as enthused. “What we’ve seen is a huge societal shift … of people being willing to say, ‘I’m an introvert and I don’t do well there,’” Magyar said of in-person events. A hybrid program allows those who feel more comfortable behind the screen to actively participate in the event.
Priceless data insights. Even when Magyar managed large in-person events with budgets in the millions, capturing useful data was next to impossible. “I couldn’t tell you where people spent their time,” she said. “Even in some of the most strategic meeting management programs … it’s shocking but we couldn’t necessarily measure success.” Notified’s Metrics & Trend Analysis Dashboard allows organizers to quickly gauge how their virtual or hybrid event is performing. For example, organizers can view how many attendees registered and attended, which presentations performed the best, and what content has been viewed or downloaded the most.
Hybrid works for the new work normal. The way we show up for our jobs has completely changed. Many workers now work remotely and make their own schedules. Some companies have completely scrapped their T&E budgets, requiring workers to opt for virtual attendance. An event platform, where content can live until an attendee has a free moment to tune in, just makes sense. “If there’s anything that the pandemic has taught us,” Magyar said, “it’s that our time is extremely valuable.”
Hybrid can make in-person events even better.
“The value of in-person [events] is the fact that you get to have discussions, to whiteboard with people,” said Magyar. Think about it — when attendees choose to meet in person, they’re looking to connect with others in real time. Why waste that precious opportunity by asking attendees to sit in a dark room and watch static presentations? A hybrid program gives audiences an opportunity to soak up content virtually prior to the in-person portion so that they can use face-to-face settings more effectively.
With an event platform, events have an afterlife. In-person events hold so much potential in that they can inspire, educate, inform — the list goes on. So why stop when the event stops? “There are experiences that we can create throughout the year for surprise and delight for engaging audiences,” Magyar said. Tapping into the power of an event platform like Notified can build or sustain that momentum by keeping event content accessible 24/7.
Organizers already familiar with hybrid events know that streamlining the planning journey calls for the support of an event system that automates the back-end processes. To learn how Notified’s event management technology does exactly that, visit notified.com.