We’re excited to introduce The Spark Series: Case-Based Learning with Spark — a free, hands-on AI training webinar designed to help you work smarter, not harder. Spark, developed in collaboration with PCMA & Gevme, is a cutting edge event planning generative AI tool that streamlines workflows, enhances attendee experiences, and drives measurable business impact.
Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.
Join us for our March Meet-up and continue the Conversation Starter hosted at Convening EMEA: Tuesday, 31 March 2026 from 15:00 – 16:00 GMT | 16:00 – 17:00 CET. Please register to secure your spot.
Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.
at This free webinar is made possible with the support of our sponsor, Honeycomb Strategies. Strong data has the power to shape more sustainable events — but collecting it is
We’re excited to invite you to PCMA’s Destinaitor's webinar.
Go beyond watching — model event finances live in Spark. You’ll create draft budgets, test “what-if” revenue and cost scenarios, and link budgets back to program and marketing decisions. Walk away with an editable, structured budget that aligns with both event design and business goals.
Join Vince Gennaro, Founder and Executive Director of the NYU SPS Lab for Transformative Leadership, for a candid overview of the new Executive Leader Fellowship from PCMA Institute and the NYU School of Professional Studies.
at This free webinar is made possible with the support of our sponsor, 360 Live Media and Choose Chicago. Events feel harder right now because they are. Costs keep rising, participation is unpredictable, and the metrics we’ve been using are no longer telling the full story. What’s more, event leaders are being asked to deliver more with the outdated models that
Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.
Join us for our June Meet-up: Interactive conversations you can’t have anywhere else, lead by EMEA’s 20 in their Twenties | Thursday, 11 June 2026 from 10:00 – 11:00 GMT | 11:00 – 12:00 CET. Please register to secure your spot.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
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