Events Marketing: C-Suite Strategy Talks Revealed

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In light of today’s Experience Economy, event strategists and marketers are collaborating to design the experiences customers crave most. Events are powerful marketing tools and it’s imperative that we step up our brand strategy and measurement, as we gauge brand impact, customer connections, and sales driven by these encounters. Join us for a lively roundtable discussion with today’s most respected marketing and events leaders, as they open their playbooks to reveal strategies delivering maximum impact.

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Information

• Date: 01/09/2017

CMP Certification

• EIC Status: Approved
• CMP-IS Domain: I. Marketing
• Clock Hours: 1