Data doesn’t have to be a four-letter word! Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making. In this session we will review basics for success and practical applications that can be employed today.
- Better understand basic data terminology and the foundational elements for success
- Explore practical measurements and uses for data that you can apply now
- Discover what’s next in terms of filling the gaps for better data adoption in the industry
1.0 Clock Hour
Domain A: Strategic Planning
Brought to you by:
Presenter: Brooke Homar
Director, Strategy & Data, Freeman
Brooke joined Freeman in February 2018 to help shape the future of data in the events industry. With an eye to both business and technical aspects of data, as well as the change management required to make initiatives successful, she is part of the team defining Freeman’s data offerings with a user-centric approach. Prior to joining Freeman, Brooke spent seven years in Accenture’s Technology Consulting practice, focusing primarily on large-scale, business-led IT transformation projects for the consumer packaged goods industry. She holds an engineering degree from the University of Maryland, and is currently based out of New York City.