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PCMA APAC Insider – HongKong

January 25 @ 12:30 pm4:00 pm HKT

Behind-The-Scenes Event Experience

🔓 Get ready to unlock the secrets of event success at PCMA APAC Insider! Step into a world where events transcend boundaries and become powerful catalysts for business growth and community engagement.

Together with the Great Entertainment Group, we’re taking learning and fun to another level. Don’t miss this opportunity to network, learn, and play all in one incredible day at AIA Carnival.

What to expect at PCMA APAC Insider @ AIA Carnival:

  1. 📝 Gain insights from a seasoned industry expert. The Great Entertainment Group, mastermind of the AIA Carnival, and key stakeholders will share their insights on why and how they activate and engage the community for brand marketing and growth.
  2. 👀 Get ready to go on a behind-the-scenes tour and see events like never before! Get access to the very limited spots of specially curated experiences at the Carnival and learn how the magic unfolds.
  3. 🎡 Embark on a joyful journey at the Carnival! Relish in the many delights of the Carnival post-PCMA APAC Insider with your family, friends, and colleagues at a discounted rate.
  4. 🤝🏻Connect and expand your network with like-minded individuals, professionals, and leaders in the event industry. Share your experiences, exchange ideas, and build meaningful relationships that will enrich your personal life, foster collaborations, and enhance your professional development.

Designed specifically for event professionals, the PCMA APAC Insider event will equip you with the knowledge and insights you need to take your events to the next level.

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 

Event Details

Date: Thursday, 25 January 2024
Time: 12:30 pm to 4:00 pm  [ SAVE THE DATE ]
Venue: Central Harbourfront Event Space,
9 Lung Wo Road, Central

Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.


Leah Howard

Global Co-Head of Marketing, UBS Investment Bank

As Global Co-Head of Marketing, Leah is responsible for creating and accelerating UBS Investment Bank’s global portfolio of marketing activities; from thought leadership, product and digital marketing, to conferences, roadshows and events across the US, EMEA and Asia Pacific.

With over 25 years of experience working in Europe, the US and Asia, Leah is a recognized voice in the financial services marketing industry.  She has deep expertise in content marketing and amplification, sponsorship, event management, brand strategy, ROI and success measurement, marketing technology and innovation.

Leah leads a large global team and is a strong champion for female leadership and diversity – sharing powerful insights is her inspiration.

She lives in Hong Kong with her husband, three children, two dogs and cat. In her free time, Leah likes to experiment in the kitchen, spend time on the water and hike in HK’s beautiful country parks.

Robyn Joseph

Chief Operating Officer, Great Entertainment Group (GEG)

For more than 20 years Robyn has provided Government Relations and Stakeholder Engagement counsel to organisations across Asia. Since joining the Great Entertainment Group (GEG), Robyn has been the Chief Operating Officer, working closely with all branches of Government. This role includes responsibility for compliance with regulation to ensure each event’s safety.

Robyn also works as part of a broader team within GEG responsible for stakeholder development and communication.  GEG has a strong community ethos that supports accessibility, inclusion, and opportunity for all.  Robyn and GEG’s stakeholder team, use their corporate, government, charity, foundation and community networks to facilitate the resources and opportunities needed, so that many organisations can participate as part of a bigger community experience.

Robyn has a Bachelor of Business Communication from QUT in Brisbane Australia.


What is PCMA APAC Insider?

Explore the ever-changing realms of business, community engagement, and brand loyalty with the PCMA APAC Insider. This event is a guide, helping professionals to stay ahead in industry trends. In an industry that is constantly evolving, the significance of events has become pivotal, serving as a gateway to a deeper understanding of their strategic role in driving business development, fostering essential connections, generating leads, and nurturing brand loyalty. The PCMA APAC Insider is exploration of innovation, where we uncover the transformative power of events and their impact on shaping the future of business in the Asia-Pacific region.


January 25
12:30 pm– 4:00 pm
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