November Lunch & Learn: The LinkedIn GLOW UP: How To Create A LinkedIn Profile That Gets Noticed

There’s a high possibility that you aren’t using a marketing tool that has a significant ROI – your personal brand. LinkedIn is the most powerful professional online networking tool and an essential element in building your digital presence and personal brand.

Yet, many people struggle to effectively showcase their expertise and put themselves out there. Why do they struggle? LinkedIn is overwhelming, daunting, and confusing.

That’s where this training comes in! This isn’t just another dry, dull LinkedIn training—it’s a hands-on, culturally relevant, high-energy workshop designed to transform how you showcase your expertise and industry knowledge.

What you’ll learn:

🌟 An eye-catching cover photo that speaks to your industry and personality
🌟 A magnetic LinkedIn Headline that boosts your visibility
🌟 A framework to develop an About section that highlights your career narrative

Learning Outcomes:

➡️ How to craft a career narrative that speaks to your expertise and doesn’t sell you short.
➡️ The confidence to share your knowledge in engaging content on LinkedIn.
➡️ The elements of an effective digital presence.

Speaker: 

Portia Obeng is a social media strategist and LinkedIn coach with over 10 years of experience in social media strategy and content management. She helps people level up on LinkedIn, gain clarity, and make more money.

There’s a huge skills gap in personal branding and digital presence, and she loves using fun teaching methods to fill this gap. People leave her interactive workshops with motivation, clarity, and confidence. She’s also first gen Ghanaian and enjoys dancing, roller skating, live music, and reading romance novels.

This event is eligible for Continuing Education (CE) credit from the Events Industry Council (EIC). Attendee emails used during registration must match the attendee EIC profile to receive credit. Verifying credit is a responsibility of the attendee, not PCMA, nor the chapter. For more information, visit https://www.pcma.org/help-faqs/