PCMA GMC Webinar: No More Smoke and Mirrors: Navigating the New Era of Pricing Transparency

Get Ready to pull back the curtain on hidden fees! The FTC’s game-changing rule is set to revolutionize how we plan meetings and events. In this eye-opening session, you’ll:

• Decode the nuts and bolts of the FTC’s new rules and its impact on your bottom line.
• Learn to play ball with the hotels and venues in this new landscape of upfront pricing.
• Master the art of crystal-clear event ticket pricing that keeps attendees smiling.
• Discover how to turn pricing transparency into your secret weapon of success.

Don’t get caught off guard! Join us to future-proof your meeting planning strategies and stay ahead of the curve. It’s time to say goodbye to sticker shock and hello to smooth sailing in the world of transparent pricing. Your budget (and your attendees) will thank you!

REGISTER TODAY!

Speaker: Donna Johnson, CMP, CEM

Donna Johnson, CMP, CEM is a seasoned transformation leader with over 30 years of experience in strategic business operations, event management, and organizational change. Known for her intuitive leadership, results-driven mindset, and collaborative approach, Donna has consistently delivered measurable growth and operational efficiency across diverse industries.

Currently serving as Vice President of Strategic Business Operations at MCI USA, Donna leads enterprise-wide transformation initiatives, leveraging KPIs, contract optimization, and cross-functional collaboration to drive profitability and stakeholder engagement. Her previous roles include Vice President of Events for MCI’s Owned Assets Division and Director of Event Operations at SAE International, where she implemented strategic roadmaps and launched high-impact global events.

Donna holds certifications as a Certified Meeting Professional (CMP) and Certified Exhibits Manager (CEM), and actively contributes to the industry through leadership roles with the International Association of Exhibitions and Events (IAEE). She is a trusted advisor, skilled in strategic planning, project management, and data-driven decision-making, with a proven track record of managing multi-million-dollar budgets and leading high-performing teams.

She earned her Bachelor of Science in Communications from Ohio University.

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