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Lunch ‘N’ Learn: The 6 New Truths of Innovative Event Strategies

February 8 @ 12:00 pm2:00 pm EST

Lunch ‘n Learn: The 6 New Truths of Innovative Event Strategies

Date: Thursday, February 8, 2024
Time: 12:00 PM – 2:00 PM
Location: Shaw Centre, 55 Colonel By Drive, Ottawa, ON

Details: Registration is now open for PCMA Canada East Chapter’s Lunch ‘n’ Learn event at the Shaw Centre, during the annual Ottawa Meet Week. This is the place to be for all industry professionals across the region!

A buffet will open forty-five minutes before the keynote, so come hungry!

The pace of technological advancement and market evolution is increasing, leaving event designers searching for new strategies to stay ahead of this change. The pandemic radically changed the way we wish to interact and connect, and our purpose and values for attending events is more complex.  For all of us, experience design is a nexus for innovation – we learn about our attendees here, test our products, launch our messages, and drive our purpose. Participants in this session will immerse themselves in the insights that emerged from Marriott, PCMA and CEMA’s joint research study on the new truths of event design strategies and how these truths provide the inspiration and techniques to innovate and the direction to apply to your event strategies. Participants will gain the knowledge needed to assess where and how to drive event experience innovation based on the guiding principles against which we can interpret change, measure progress, and create more loyal attendees and advocates of your meetings and events.

NEW: Looking for a place to relax between events? The Shaw Centre will have Meeting Room 202 available for anyone looking to sit and answer some emails. There will also be coat racks available for anyone attending the MPI Ottawa Awards Dinner and looking to store a change of clothes (or your winter coat)!


11:30 am: Registration and Cash Bar Open
12:00 pm: Buffet Lunch is Served
12:45 pm: Opening Remarks and Keynote session
2:00 pm: Event Close
This event is being held in conjunction with MPI Ottawa, so be sure to register for both afternoon education sessions.

Early Bird deadline is January 25th!


We look forward to seeing you on February 8th!


Member: $95
Student Member: $95
Non-Member: $115
Student Non-Member: $115

Bring an Industry Friend!

Would you like to invite an Industry Friend to this event? Purchase a ticket at the Member Rate.


Early Bird: $696
Regular: $843

To purchase a corporate table (tables of 8) or to submit the name of your Industry Friend, please reach out to [email protected]


Meet Our Speaker

Michael Clarke leads a dynamic team of marketing and business event professionals inside the Global Sales Organization at Marriott International.  With a focus of assisting the GSO Team in staying connected with Marriott’s global customers within association, corporate, intermediary, wholesale, retail and TMC segments, he works with key GSO executive and associate stakeholders to provide strategy and relevant, personalized information and content to group, business transient and leisure travel customer channels, enabling more efficient decision making and problem solving across Marriott’s portfolio of 32 brands.

In addition, Michael manages Marriott’s meeting, event and tradeshow team for the US & Canada, developing strategy and design for internal sales and external customer facing events across all segments and within all premium and luxury brands. Further, he is responsible for all of Marriott’s sponsor and partner programs with all industry associations and organizations.

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February 8
12:00 pm– 2:00 pm
Event Category:

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