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E3 2024 Conference

June 9June 11


Unlock the Power of Excellence at E3 2024 Conference in St. Louis!

Join us for the PCMA Heartland Chapter’s premier event, the E3 Conference, from June 9 – 11, 2024, in the vibrant city of St. Louis!  Get ready to embark on an unforgettable journey of education, engagement and empowerment.

We are excited to announce our Keynote speaker Nick Borelli sponsored by PCMA Foundation, who will be speaking on Monday, June 10 at 8:30am.  We also have an action-packed agenda with several amazing speakers and events.

Schedule of Events

Sunday, June 9

3:00 pm – 5:00 pm                          OPTIONAL: Cardinals Nation Reception/Hall of Fame and Museum Visit – Hosted by Cardinals National

5:00 pm – 7:00 pm                          Welcome Reception – 30th Anniversary of the Heartland Chapter – Hosted by Live! By Loews

Monday, June 10

7:30 am – 8:30 am                          Breakfast Buffet

8:30 am – 9:30 am                          Keynote Address – Nick Borelli “Bringing the world together through intentionally designed experiences.”

Presented by

Nick Borelli, Strategy Consultant. Nick Borelli leverages his background in experience design, event tech, and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences.

9:45 am – 10:30 am                          Contracting – Meg Pisani and Jill Blood, Maritz

10:45 am – 11:30 am                        Behind the scenes of event production – Marc Ghafoori, Senior Vice President Brand Strategy,
Heritage Exposition Services

11:30 am – 12:30 pm                        Networking Lunch – Dave Duncan, Chief Sales Officer, Explore St. Louis “Welcome to St. Louis”

12:45 pm – 1:15 pm

Focus Session 1 – Data Privacy/Governance – Jill Blood, Maritz

Focus Session 2 – Artificial Intelligence – John Wahle, Maritz

1:30 pm – 2:00 pm

Focus Session 1 – Today’s Hospitality Students – Amanda Cecil, University of Indiana
Focus Session 2 – Artificial Intelligence – John Wahle, Maritz

2:30 pm – 4:30 pm                            OPTIONAL: St. Louis City Tour

6:00 pm – 9:00 pm                            Reception and Dinner – Hosted by Explore St. Louis

Tuesday, June 11

8:00 am – 8:45 am                            Breakfast Buffet

8:45 am – 10:00 am                         “No Shame in the Revenue Game”, Presented by Erika Barkhaus, Director of Revenue Management                                                                                at the Hyatt Regency St. Louis

10:00 am – 11:00 am                        Using your 5 Senses to create Memorable Moments – Sara Stehle, WOW Moments & Event Design

11:00 am – 11:30am                         Melissa Whitaker wraps up E3 Conference

11:30 am – 2:00 pm                         OPTIONAL: Tour of St. Louis Convention Center


E3 Registration Pricing:

Member Planners – complimentary

Prospective Member Planners – complimentary

Member Suppliers – $200

Non-Member Suppliers $300

Special Note: Spouses/Guests are welcome to attend our evening functions. We ask that you register guests in advance, and a fee of $100 will apply to include both events.

Sleeping room Prices – Reservation links in the registration

Meeting Planner Rates -$129

Supplier Rates – $199

*Continuing Education Hours will be given

We will offer meal buffets where attendees who are vegetarian, vegan, gluten-free and dairy-free can self-select items that meet their dietary needs. If you have special dietary needs other than these, please CLICK HERE and a staff member will contact you.

We will also have several great sponsorship opportunities for our suppliers.  Please contact Sandy Wachter at [email protected] or Kerry Kerr at [email protected] 




June 9
June 11
Event Category:


live by loews
799 Clark Ave.
St. Louis, MO 63102 United States
View Venue Website

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