Essential Madison Experiences to Add to Your Itinerary

A Sponsored Message from Destination Madison


Give your attendees a glimpse into what makes Madison such a unique destination with these authentic local experiences.

Madison, Wisconsin, is one of those cities that draws you in with its understated yet irresistible charm. Its sparkling lakes, endless opportunities for outdoor adventure, robust culinary scene and small-town-meets-big-city vibe make it a favorite destination for business and leisure travelers alike.

More and more, attendees are looking to attend events that will take them beyond the conference room. Sightseeing is one thing, but fully immersing yourself in the local culture will stick with you long after business is done. That’s exactly why Destination Madison has put together this exciting collection of Essential Madison Experiences (with even more coming in April 2020), making it easy for planners to show their attendees why Madison is consistently ranked as one of the happiest places in America.

Olbrich Botanical Gardens

Give your attendees a taste of the tropics in the heart of the Midwest. Housed in a 50-foot-high glass pyramid, the Bolz Conservatory at the Olbrich Botanical Gardens is teeming with tropical foliage from all over the world. Take advantage of the Garden to Glass series and an expert will take your group on an informative sensory tour either through the Conservatory or outside through the garden’s 16 sprawling acres. Admire, taste and touch some well-known and exotic botanicals and at the end of the tour, enjoy a signature cocktail inspired by the amazing ingredients you just saw.

Bitters Boot Camp

Madisonians know their way around a good drink, and the Old Fashioned is a local favorite. Have your group join the expert bartenders at Avenue Club and Bubble Up Bar for their popular Bitters Boot Camp. They’ll enjoy a flight of distinct takes on the classic cocktail (think versions with more orange flavor or some ginger for an extra kick) as well as traditional supper club staples. Attendees will also have the unique opportunity to create their own blend of bitters—a vital component to the Old Fashioned—to take home as a souvenir.

Get to Know the Lakes

Wisconsin’s capital city is surrounded by beautiful lakes, enjoyable year-round. In the winter, your team can strap on their snowshoes and trek across frozen Lake Mendota or along Lakeshore Path to see incredible views of the city and gather around a bonfire at Picnic Point. In warmer months, the Paddle to the Point experience lets your attendees explore the waters of Lake Mendota from a kayak, canoe or—for the ultimate teamwork challenge—an eight-person SUPsquatch. For something a little more relaxing, invite your group to hop aboard a private yacht and explore the shorelines with Betty Lou Cruises. With a knowledgeable captain on board and a variety of locally sourced food and drink, a cruise with Betty Lou will show your attendees a whole new side of the city.

See what other one-of-a-kind experiences your attendees can find only in Madison.