DES Course | Module 2 | Expert Hour

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This is the recording of the most recent DES Module 2 Expert Hour.
Course content is proprietary to PCMA and not for distribution to anyone other than the course participant.


The learning objectives for this module are:

  • Business planning is a critical component of your digital event, and your project charter helps align your event with your organization’s priorities.
  • Monetization is more than just revenue, it is your desired outcome of an event or program.
  • Consider the many options available for monetization, including registration, content, sponsorships, brand extension, lead generation, and lead scoring.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:56:24
  • Date: 11/11/2021
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: D. Financial Management
  • Clock Hours: 1.0