Decoding the World of Video Formats for Digital Events

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Are you a video production novice or neophyte? Are you surrounded by codecs and containers but, don’t understand what they mean and why it matters? You are not alone. As videos become a critical element of our content channels, the jargon that come with it can be overwhelming and confusing. During this session, we’ll discuss the language of video techie talk, the landscape of video formats and how to use them throughout your digital extensions. We’ll explore how which options might work best for your variety of needs including: the world of HD and rendering files and how to best balance the bitrate and quality challenges. We’ll share best practices for DYI video production and make you look like a pro.

Learner Objectives:

  • Develop a base knowledge of the video language to better communicate with your partners
  • Learn what formats work best for your digital events needs and solutions for short-term and long term planning to improve quality and user experience
  • Gain best practices for creating your own quality webcam videos

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Date: 05/10/2016
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1.0

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