CVBs Gather in Iceland


Reykjavík notes MICE sector growth as Strategic Alliance of the National Convention Bureaux of Europe meets.

The Strategic Alliance of the National Convention Bureaux of Europe held its 11th meeting last month at the Hilton Reykjavík Nordica Hotel in Iceland.

The meeting kicked off with a visit to the presidential residence at Bessastadir where Iceland President Gudni Th. Jóhannesson welcomed the group and shared with delegates what he believes are the country’s competitive advantages when it comes to hosting international meetings and conventions.

Thorsteinn Orn Gudmundsson, managing director of Meet in Reykjavík, noted that: “The MICE sector in Iceland has been growing at 14.4 percent (average annual growth rate) since Harpa Concert Hall & Conference Centre opened its doors in 2011. The growth has been faster than we anticipated. It is therefore precious for us to get the opportunity to share our story and learn from our European counterparts. Plus, we Icelanders always enjoy showcasing our destination. We at Meet in Reykjavík or our country’s president are no exception.”

Meet in Reykjavík is the official convention bureau for the city of Reykjavík and surrounding areas. The alliance aims to boost partnership between convention bureaus within Europe to maintain and strengthen what it says is its long-term standing as the No. 1 meeting destination in the world.