Peter Hinssen

Peter Hinssen Wants You to Embrace the ‘Never Normal’

2020 was all about adapting to “the new normal.” But Convening Leaders speaker Peter Hinssen said we need to anticipate the “never normal” — a reality where change is constantly triggered by “seismic shocks” like the COVID-19 pandemic.

Thomas Friedman

Thomas Friedman on Trust and Business Events

In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.

convening leaders

Making a Marketing Shift for Digital Events

Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.

Kate Vitasek

Rethinking Business Relationships: Shared Risk, Shared Reward

Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.

Tech Spots from Convening Leaders 2020

The Tech Spot solution demos during PCMA Convening Leaders 2020 LIVE offered a deep dive into leading technology tools to help elevate your business events.

engagement

How Risk Averse Are Event Organizers?

One Convening Leaders 2020 session presenter conducted a little experiment among his audience to find how risk averse event organizers are. The results speak volumes about getting buy-in for your bold ideas.

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