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‘Playing a Guide Role’ in Unfamiliar Territory
Convening Leaders moderator Holly Ransom is preparing for anything and everything in her third year as emcee of PCMA’s annual conference, as it will be nothing like her first two.
Why Audience Collaboration Is the Future of Events
Breakout sessions must fulfill a very different purpose at online events compared to in-person conferences, says creative strategist Justin Boone. Here’s the approach the Convening Leaders speaker thinks we need to take and why.
How AI Is Changing Our World
As artificial intelligence (AI) penetrates more aspects of our lives, it’s important to remember our human role to reinforce empathy and governance, says Ayesha Khanna, head of AI company ADDO AI, and Convening Leaders Main Stage speaker.
Peter Hinssen Wants You to Embrace the ‘Never Normal’
2020 was all about adapting to “the new normal.” But Convening Leaders speaker Peter Hinssen said we need to anticipate the “never normal” — a reality where change is constantly triggered by “seismic shocks” like the COVID-19 pandemic.
Thomas Friedman on Trust and Business Events
In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.
Making a Marketing Shift for Digital Events
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.
Rethinking Business Relationships: Shared Risk, Shared Reward
Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.