Turns out sports fans have more in common with business events participants than you may realize. Peter Wilt, managing director of Forward Madison FC of USL League One and founding general manager and president of the Chicago Fire (MLS), shares the community-building strategies that led fans to six championship titles in four different leagues.
- Engage participants, including influencers, along a spectrum of community support.
- Give communities a say in how to build the identity of the team/event.
- Activate fans during events to build excitement and grow the community.
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- Duration: 00:32:49
- Date: 06/27/2019
- EIC Status: Designated
- CMP-IS Domain: B. Project Management
- Clock Hours: 1