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Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
How an Agrifood Event Is Cultivating Innovation and International Participation
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
‘The Radical Act’ of Creating Community
Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond.
When Wellness Is a Work Ambition
One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.
What Can the Events Industry Learn From ‘Emotioneering’?
This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.
Conference Metrics That Matter
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
EMEA Region Survey Concludes: Time to Collaborate
Business events industry respondents to the latest PCMA EMEA Engagement Survey said that the No. 1 priority for their employers is collaboration and strategic partnerships. Meanwhile, opportunities to collaborate with their peers was often cited by event organizers as the one thing they would like to see at an industry event. This emphasis on working together suggests how the industry is charting a path forward.
‘Tricky Times’ for Two Convention Centers
How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.
How to Market Your Event App
Event apps can enhance the in-person event experience for attendees — but you’ve got to get them to engage first. Here are a few tips on how to encourage app use before and during an event.
Making Travel More Neuroinclusive
In VML Intelligence’s “The Future 100: 2024” report, one new trend spotlighted is how the travel and tourism industries are becoming more inclusive to neurodiverse travelers and attendees — but this is not a new trend for Convene.
What Is the Job to Be Done by Your Event?
The Jobs to Be Done theory about serving customers may not be new but it’s worth re-exploring to find fresh applications to the business events industry.
A Full-Circle STEM Event
How the Annual Biomedical Research Conference for Minoritized Scientists is designed to further attendees’ academic and career pursuits — from the exhibit hall to a standout closing session featuring event alumni.