ChatGPT users often consider the tool a co-pilot in the creative process. Marc Ghafoori, senior vice president of brand strategy for Heritage Exposition Services, thinks of the tool as a new employee ready for training.
In the traditional event tech exhibit hall or demonstration area, organizers get pitched to. Here’s how a new format at EduCon took a less salesy — and more interactive and informative — approach.
This may be the first time since the arrival of the smartphone that events and associations have been immersed in technology innovation at the same speed as the world’s leading technology companies.
How one AI company is sussing out the emotions behind decision-making — because that’s how most of our decisions, including whether or not to attend an event, are made.
Servant leadership has led to a more compassionate work environment but has come at a cost for leaders: burnout. Two coauthors offer an alternate model, in which leaders and their teams take a more shared responsibility for creating greater good.
In a recent PCMA webinar, four event professionals shared how they are using generative AI tools to save time and enhance their creativity.
A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.
Salesforce executive Tiffani Bova’s new book hones in on why giving employees a sense of purpose is critical to an organization’s success.
Megan Finnell, director of meetings and conferences for the Medical Group Management Association, is using generative AI tools to ramp up her productivity.
We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
An intergenerational session at an annual medical conference benefits both junior and senior participants.
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