On Tuesday, PCMA and Business Events Sarawak (BESarawak), by Sarawak Convention Bureau, signed a Memorandum of Understanding (MOU) to develop a partnership to provide education and business development opportunities, and build awareness of the power of business events, effective immediately through Dec. 31, 2022. The MOU calls for business events training and education to help showcase Sarawak to international associations and corporate markets and to develop its local meetings industry. Sarawak, Malaysia’s largest state on the island of Borneo, is home to 37 ethnic groups and numerous natural parks and cultural heritage sites.
BESarawak, Malaysia’s first business events bureau, hosted a delegation of 20 business events strategists, industry leaders, and government officials from Asia Pacific at Convening Leaders, including The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak, and Minister of Youth and Sports, Sarawak. The delegation came to Convening Leaders, Datuk Karim said, not only to introduce Sarawak to the international business events community, but to help strengthen the understanding of the role that business events can play “to transform society as well as economies,” and create long-term effects for communities. “I wish more governments worldwide would understand the relevance of the business event industry to advocate for change and to create a better world,” the minister said.
Sarawak “stands on the threshold of revolutionizing business events,” said BESarawak CEO Amelia Roziman, who surprised attendees at a breakfast celebrating the MOU by performing a cultural dance, wearing the traditional costume worn by Iban women. In Sarawak, “our mantra in business events is community, unity, and identity, based on traditional wisdom,” Roziman said.
Convening Leaders “has been inspiring,” said Datuk Karim, who attended the Leadership Forum on Jan. 5, along with other senior members of the delegation. The BESarawak team was particularly inspired, he added, by Simon Sinek’s words on the Main Stage on Monday: “People don’t buy what you do, they buy why you do it.”
“This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal — to demonstrate how business events transform societies, businesses and communities,” said Sherrif Karamat, CAE, PCMA president and CEO. “We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia’s profile as a destination.”