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Brennan heads Female Factor, a consulting firm that helps companies market and sell to women. She’s also the author of the best-selling book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers. As one of the world’s foremost experts on female consumers, Brennan is a frequent guest lecturer at business schools and major companies around the world.
Many values that have traditionally been associated with women, like wanting to buy from companies that make the world a better place, are now becoming mainstream values. I always say, if you want to know where the market is going, follow the women.
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