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WHAT IS PCMA BEAM?
PCMA BEAM brings big data to life.
PCMA BEAM (Business Events Analytics/Metrics) leverages a portfolio of sources to provide the first-ever comprehensive view of the Business Events Industry.
How will PCMA BEAM help the industry?
PCMA BEAM draws from multiple data sources to provide visualized actionable revelations to the business events and industry sectors. This allows the Business Events Industry to make informed decisions, recognize trends and deliver intelligence for strategic planning.
How will PCMA BEAM benefit:
HOW DOES PCMA BEAM WORK?
PCMA is forming the first-of-its-kind data consortium in the Business Events Industry similar to those found in the FinTech industries. Working in partnership with Infogroup, the highly regarded big data intelligence and marketing technology firm, this data consortium offers the highest level of privacy to Business Events industry members while aggregating and leveraging data to advance research, identify industry trends and create predictive analytics.
Read the full PCMA BEAM announcement press release from IMEX, a multi-day business events tradeshow May 20-23 in Frankfurt, Germany.
DATA VISUALIZATION
PCMA BEAM will leverage a portfolio of data sources to build enhanced dashboards.
4 THINGS YOU NEED TO KNOW
Working in partnership with Infogroup, PCMA is launching a new way for organizations to access the first-ever comprehensive view of the Business Events Industry.
This data grouping offers the highest level of privacy to Business Events industry members while aggregating and leveraging data to advance research, identify industry trends and create predictive analytics.
Your data remains your private data, shared in a secure anonymous way with Infogroup.
You will be a part of transforming how the Business Events Industry creates economic growth, drives experiences and enables social progress.
Interested?
PRIVACY & SECURITY
Infogroup will independently manage the data and analytics process to ensure the service meets data security and privacy standards. PCMA BEAM participants will only have access to their own proprietary data. PCMA will never have access to any data portfolio other than its own. Any data intelligence or analytics generated by PCMA BEAM will not identify individual information.
Access to PCMA BEAM intelligence is granted on a 12-month license. The PCMA product is in pre-sales mode and will launch later this year.
WHAT PCMA BEAM IS: Cutting-edge aggregate reports with predictive analysis and visualizations for the $3 trillion global business events industry.
WHAT PCMA BEAM ISN’T: Selling your data to another company. Your information will be kept anonymous.
HOW OTHER INDUSTRIES USE DATA INTELLIGENCE
Medical
Shared electronic health records (EHRs) can set reminders for a patient’s tests or trigger warnings about prescription drug interactions. For example, Blue Cross Blue Shield is using years of insurance and pharmacy data to identify 742 risk factors that predict whether a patient is at risk for opioid abuse. (datapine, BCBS)
Hospitality
Public data sets on weather conditions and flight cancellations led Red Roof Inn’s marketing team to launch the award-winning digital campaign “Turning Flight Cancellations into Hotel Reservations.” Using a custom algorithm, stranded travelers were served mobile ads for booking a nearby Red Roof property. This campaign resulted in close to a 10% increase in revenue. (Analytics Insights, CRMSearch, Red Roof)
INTERESTED?