HOW DOES BEAM WORK?

PCMA is forming the first-of-its-kind data consortium in the Business Events Industry similar to those found in the FinTech industries. Working in partnership with Infogroup, the highly regarded big data intelligence and marketing technology firm, this data consortium offers the highest level of privacy to Business Events industry members while aggregating and leveraging data to advance research, identify industry trends and create predictive analytics.

Read the full BEAM announcement press release from IMEX, a multi-day business events tradeshow May 20-23 in Frankfurt, Germany.

  • We wanted to create a unique product unlike any other in the marketplace to unleash the extraordinary power of data to advance research, identify industry trends and create predictive analytics that will guide business event professionals to make informed and strategic business decisions."

    Sherrif Karamat, CAE, president and CEO of PCMA
  • This customized analytics engine is unique as it draws information from multiple data sources to provide the business events industry with exclusive insights and capabilities to explore data."

    Robert Haas, Chief Administrative Officer of PCMA
  • We are thrilled to partner with PCMA on this very important product. This new tool will allow destination organizations to be smarter and have the ability to drive their own success."

    Don Welsh, president and CEO of Destinations International

DATA VISUALIZATION

BEAM will leverage a portfolio of data sources to build enhanced dashboards.

4 THINGS YOU NEED TO KNOW

Interested?

PRIVACY & SECURITY

Infogroup will independently manage the data and analytics process to ensure the service meets data security and privacy standards. BEAM participants will only have access to their own proprietary data. PCMA will never have access to any data portfolio other than its own. Any data intelligence or analytics generated by BEAM will not identify individual information.

Access to BEAM intelligence is granted on a 12-month license. The PCMA product is in pre-sales mode and will launch later this year.

WHAT BEAM IS: Cutting-edge aggregate reports with predictive analysis and visualizations for the $3 trillion global business events industry.

WHAT BEAM ISN’T: Selling your data to another company. Your information will be kept anonymous.

HOW OTHER INDUSTRIES USE DATA INTELLIGENCE

Medical

Shared electronic health records (EHRs) can set reminders for a patient’s tests or trigger warnings about prescription drug interactions. For example, Blue Cross Blue Shield is using years of insurance and pharmacy data to identify 742 risk factors that predict whether a patient is at risk for opioid abuse. (datapine, BCBS)

Hospitality

Public data sets on weather conditions and flight cancellations led Red Roof Inn’s marketing team to launch the award-winning digital campaign “Turning Flight Cancellations into Hotel Reservations.” Using a custom algorithm, stranded travelers were served mobile ads for booking a nearby Red Roof property. This campaign resulted in close to a 10% increase in revenue. (Analytics Insights, CRMSearch, Red Roof)

INTERESTED?

How can my organization sign up?

Pre-sale opportunities are available. The platform launches later this year.

Want to learn more? Sign up below and Robert Haas, Chief Administrative Officer at PCMA, will be in touch soon. You can also contact him at +1 312.423.7219 or beam@pcma.org.