Austin Bringing Music and More to Convening Leaders

A Sponsored Message from Visit Austin and the Austin Convention Center

Visitors to Austin can hear live music almost everywhere in the city. Local artists play at Austin-Bergstrom International Airport, on the streets, and in all of the 250 live music venues there. Home to dozens of music festivals, including South by Southwest and Austin City Limits, Austin is, not surprisingly, called the “Live Music Capital of the World.”

Naturally, Visit Austin and the Austin Convention Center is bringing the music — courtesy of some of the city’s local musicians — to PCMA Convening Leaders 2020. And this time, attendees will inspire the songs.

Austin artist Walker Lukens will invite attendees into his Song Confessional, a mobile recording studio/faux-confession booth. There attendees/music fans can talk about their experiences and offer ideas to inspire Lukens and other Austin songwriters who will create original songs. Select stories will be made into custom songs by Austin songwriters. Visit Austin will let Convening Leaders attendees in on the creative process with a live stream of the Austin artists in the recording studio writing songs inspired by anonymous attendee stories. Attendees whose stories are selected will receive instructions on how to digitally download or stream their song.

The Song Confessional is located next to the Accelerate Stage, also presented by Visit Austin and the Austin Convention Center. One of three stages in the Innovate + Elevate Arena, the Accelerate Stage is aimed at fast-tracking attendee learning.

“It’s beneficial for us to interact in a high-energy environment like the Arena space where we can create a uniquely Austin experience alongside valuable education,” said Amy Brown, CMP, vice president of sales at Visit Austin.

That “Austin experience” won’t end with the Song Confessional. Nearby is a custom lounge where representatives from Visit Austin and the convention center will discuss exciting city developments including the addition of 1,000 hotel rooms and new gates and terminal space at the airport, which has seen an increase in the number of nonstop flights to more than 70 domestic and international destinations.


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