The Business of Events 2025 – April 15, 2025

From Ideas to Execution: AI-Powered Event Planning with Spark

CATEGORY: TECHNOLOGY
SESSION: TUE, 15 APRIL 2025 | 11.00am to 12.29pm
ROOM: TBC

Session Information

Step into the world of AI-powered event planning with Spark, a platform designed for event professionals, by event professionals. This introductory session will help you understand how Spark stands apart from AI tools like ChatGPT, Co-Pilot, and Claude—showing you how to leverage its unique capabilities for your events.

Through hands-on exercises and real-world applications, you’ll explore Spark’s core functionalities, including brainstorming new ideas, generating compelling content, handling legal tasks, and repurposing content efficiently. Whether you’re crafting marketing materials, or enhancing attendee engagement, Spark can be your ultimate AI-powered assistant.

This session is designed for those new to AI and Spark, equipping you with the foundational skills to integrate AI into your event strategy. Bring your laptop or tablet for an interactive experience!

Chantal Sturk-Nadeau, PCMA

Paula Rowntree,
The Business Events Network
& The Australian Psychological Society

Keerat Singh, Gevme

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA