The Business of Events 2025 – April 15, 2025

How to Empower the Creativity of Your Team and Direct It Towards Common Event Outcomes

CATEGORY: CREATIVITY
SESSION: TUE, 15 APRIL 2025 | 1.30pm to 2.59pm
ROOM: TBC

Session Information


Creativity, ideas and innovations are the powerhouse of events that stand out and make a difference. The challenge however, is how to ensure that creative ideas and innovations are aligned with event objectives and an organisation’s strategies. This session will look at how to inspire the ideas of your team and ensure they are aligned and serve event outcomes. It will explore a simple framework to generate workable ideas and how leaders can create safe and inspiring environments for ideas to thrive

3 Key Takeaways

  • Create safe and inspiring environments to allow ideas to thrive
  • Understand the barriers to tapping into the creative ideas of teams
  • Gain a simple and workable process.

Nigel Collin, Nigel Collin Creative

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