Explore emerging frameworks for measuring event impact beyond traditional ROI, incorporating well-being indices, learning retention, and community building metrics.

3 Key Takeaways

“The Measurement Matrix”

Participants will leave with a practical framework for building a comprehensive measurement strategy that combines traditional financial metrics with next-generation impact indicators, enabling them to tell a complete story about their events’ value. This includes ready-to-implement templates and scoring systems.

“The Stakeholder Story”

Attendees will master the art of translating complex data into compelling narratives for different stakeholders – from CFOs to CMOs – with specific language and visualization techniques that make budget discussions more successful. They’ll learn how to present data in ways that resonate with different decision-makers.

“The Predictive Advantage”

Participants will understand how to use historical event data to build predictive models that help forecast future event success and justify investments. This includes practical tools for tracking trends, identifying leading indicators, and making data-driven decisions about future events.