A Leading Global Meeting Destination: Why Brazil Is Competing, and Winning, on the World Stage

A Sponsored Message by The Brazilian Tourist Board – EMBRATUR


Brazil is competing on the global stage. Connectivity, meeting-ready destinations, and world-class expertise create the foundation for successful events; authentic culture and human connection make the experience distinctly Brazilian.

For years, Brazil has been known for iconic beaches, vibrant culture, and unforgettable hospitality. Today, it is earning equal recognition for its growing leadership as one of the world’s premier destinations for international meetings, incentives, conferences, and events.

Ranked No. 13 globally and No. 1 in Latin America in the 2025 ICCA rankings, Brazil has evolved into a destination that competes successfully with the world’s most established meeting markets. Its appeal extends far beyond modern convention centers and luxury hotels.

With 42 meeting-ready cities, the region’s largest aviation network, and internationally recognized expertise in industries ranging from healthcare and technology to agribusiness, energy, and sustainability, Brazil offers planners an opportunity to create events with meaningful business outcomes and lasting impact.

That momentum is reflected in the caliber and diversity of major events held in Brazil. The country hosted the International AIDS Conference in 2026 and will welcome the World Congress of Cardiology and IWA World Water Congress & Exhibition. Brazil’s global event expertise is also showcased with its world-famous Carnival and recent international concerts that brought millions to Rio de Janeiro. In 2027, Brazil will also welcome the world’s biggest celebration of women’s football.

Ease of access is another competitive advantage. Nineteen international gateways and 38 airlines connect Brazil to 63 destinations worldwide. U.S. travelers can fly directly from New York, Miami, Orlando, Atlanta, Houston, Dallas, Chicago, and Los Angeles to Brazilian destinations including São Paulo, Rio de Janeiro, Brasília, Campinas, Belém, Fortaleza, and Recife.

Brazil’s top five ICCA 2025 meeting destinations showcase diversity: São Paulo (business hub), Rio de Janeiro (major events), Brasília (capital), Campinas (tech hub), and Belo Horizonte (gastronomy). Together, they are part of Brazil’s broader portfolio of destinations for international events.

Supported by EMBRATUR and a mature meetings ecosystem, Brazil delivers more than exceptional venues. Its diverse destinations combine business and knowledge ecosystems, professional expertise, and authentic experiences, allowing planners to choose the destination that best fits their event goals and desired impact.

63

global destinations
directly connected through 19 international gateways make Brazil easily accessible for international events.

#1

in Latin America
for international meetings—and #13 worldwide—in the ICCA 2025 Ranking, reinforcing Brazil’s position among the world’s leading meeting destinations.

42

Brazilian cities
hosting international meetings, offering planners a diverse portfolio of destinations for different event profiles and objectives.

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