The Questions Keeping Event Leaders Up at Night, Answered

This free webinar is made possible with the support of our sponsor, 360 Live Media and Choose Chicago.

Events feel harder right now because they are. Costs keep rising, participation is unpredictable, and the metrics we’ve been using are no longer telling the full story. What’s more, event leaders are being asked to deliver more with the outdated models that stopped serving us years ago.   

The good news is, we know what needs to change.  

In this live discussion, three experienced event leaders share how they are rethinking their approach in real time. Grounded in the most common questions we’re hearing from the events community, this conversation focuses on three critical shifts: what stays and what goes in your event portfolio, how to redefine success in a way that reflects today’s reality, and how to guide stakeholders toward smarter, more confident decisions. 

You’ll hear how small changes can unlock major results, how data can reshape the conversation, and how to guide committees through moments of uncertainty without losing momentum. This is a practical, honest look at what it takes to create events in today’s world. 

In this session, you’ll learn how to:

• Understand a practical approach to get started with evaluating your event portfolio. 
• Gather insights on relevant metrics to measure event impact. 
• Gain tools on how to lead more effective decision-making conversations that help your stakeholders move forward. 

Can’t attend live? Register now to receive the recording.