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PCMA enables conversations with our Asia Pacific members to build skills and strategies for a dynamic and supportive community. The PCMA Exchange is a monthly newsletter, where we highlight the key events and news from the Asia Pacific region including profiling partners and members, educational opportunities and the latest research.
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LATEST ARTICLES
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‘Organizations Don’t Change. People Do.’
Behavioral change management expert Dominic Thurbon on three challenges that leaders who are serious about change must grapple with. He will facilitate a session April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore.
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‘Great Leadership Starts with Self-Leadership’: How Middle Managers Fit in the Events Industry
Sally Foley-Lewis has collaborated with more than 15,000 leaders across organizations to help middle managers achieve productivity, confidence, and ultimately, high performance within their organizations. She will share her insights at PCMA APAC’s The Business of Events, to be held April 15–16 in Singapore.
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Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
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How an Agrifood Event Is Cultivating Innovation and International Participation
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
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Conference Metrics That Matter
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
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Indigenous Artwork Gives Visual Identity to HIV Science Conference
When the International AIDS Society commissioned a local artist for its conference logo, it did more than honor the Indigenous population of host city Brisbane. It helped raise awareness of that community’s challenges with HIV.