3 Ways to Give Attendees an Authentic Madison Experience

A Sponsored Message from Destination Madison


Thanks to its farm-to-table fare and outdoor adventures, Wisconsin’s quirky capital exudes a friendly, laid-back vibe that’s guaranteed to charm visitors.

What makes a great host city? The quality of the venues and hotels are important, as are affordability and accessibility. But lots of cities can check those boxes. A truly great host city offers sights, meals and experiences that stick with your attendees long after the meetings are over. In Madison, Wisconsin, you’ll find exceptional venues (designed by none other than Frank Lloyd Wright) plus small-town charm, big-city amenities, and plenty of opportunities to give your attendees something to remember. This harmonious fusion of a college-town atmosphere mixed with a diverse business base and an outdoorsy lifestyle is a rare treat for all who visit.

Abundant Eats

Thanks to the abundant farmlands that surround the city, Madison has been championing farm-to-table dining long before it was trendy to do so. Book the private dining room at Graze—helmed by James Beard award-winning chef Tory Miller—for a celebratory post-meeting meal, or plan a tour of the Dane County Farmers’ Market, the largest producer-only market in the country. Madison claims to have the most restaurants per capita of any U.S. city, meaning you’ll have your pick of options for client lunches and after-hours dinning.

Local Brews

Madisonians sure love their libations. With new bottle shops, distilleries and craft breweries popping up seemingly every year, your attendees can set out on foot in Madison’s exceptionally walkable downtown and pop into The Great Dane or HopCat for a pint with colleagues. Host a private party at Old Sugar Distillery on Main Street so your guests can sample unique cocktails made with hand-crafted spirits.

Fun on the Lakes

Home to five scenic lakes—Mendota, Monona, Waubesa, Kegonsa and Wingra—Madison is a watersport playground. In the summer, take your team on a kayaking adventure, arrange for a private cruise or schedule a fishing trip to inspire a little friendly competition. For those who prefer to keep their feet on dry land, there are more than 200 miles of hiking and biking trails in and around the city.

Already feeling charmed by Madison? Let Destination Madison help you plan an unforgettable event.