Last month, after more than a decade of planning, the ribbon was finally cut on the doors of the 350-room Westin Irving Convention Center hotel at Las Colinas in Texas. The new property — which offers more than 20,000 square feet of indoor and outdoor event space — completes the budding meetings destination’s convention district that includes the nearby 275,000-square-foot Irving Convention Center and the 45,000-square-foot Toyota Music Factory.
“The Westin Irving Convention Center [hotel] at Las Colinas provides the final component of Irving’s vision for its convention district,” said Maura Gast, Irving Convention & Visitors Bureau’s executive director. “With the Westin’s opening, meeting professionals and attendees now have a perfectly efficient destination package with the Irving Convention Center and Toyota Music Factory with its Live Nation Pavilion and restaurant options.”
Not only is the Westin’s downtown location convenient for attendees, but it offers sweeping views of the city. “It’s great, [because] we’ve got lake views on one side and we’ve got the convention center on the other,” said Zak Kimble, the Westin Irving Convention Center hotel’s director of sales and marketing, “so you don’t have a bad view.”
Nature is incorporated wherever possible at the Westin. Guests are greeted with an indoor/outdoor living wall upon entering the lobby, and the hotel’s café offers indoor and outdoor seating. Plus, the scenic rooftop Vibe Pool Bar, which accommodates up to 85 people, features views of the city skyline, and the 4,200-square-foot junior ballroom opens out onto a trio of private terraces and lawn space for events.
“Clients always look for that,” said Diana Pfaff, Irving Convention & Visitors Bureau’s vice president of marketing and communications. “With the weather here in Texas, we have a true spring and a true fall with perfect weather, and so clients are always wanting to do something different and [meet] outdoors.”
Also onsite at the Westin is Mesa Mezcal, where delegates can enjoy authentic Mexican dishes like huevos rancheros for breakfast or fresh shrimp ceviche for dinner. The restaurant offers an outdoor patio that’s also available for private events.
“We’ve got really an oversized restaurant for the size of the hotel,” said Todd Winch, the Westin Irving Convention Center hotel’s general manager, “that can double as event reception and hospitality space.”
With the 2011 opening of the convention center and the 2017 opening of the Music Factory — which features 250,000 square feet of restaurant and retail space, a 50,000-square-foot outdoor plaza, and an 8,000-seat Live Nation concert hall and amphitheater known as the Pavilion — and now the Westin, Irving’s meetings district is complete. This means good things for the up-and-coming convention destination.
“We’re going to get group business on the books further out in advance than we currently do,” Gast said. “We’re going to see a lot more multi-day groups with a lot more community impact.”