I Spy” kind of theme called “It’s Confidential,” with the whole Dick Tracy thing, manila folders, and so on. It turned out that we didn't think it through enough. We failed in that particular theme because it didn't have enough layers to it, and didn't translate well to writing and the content that needed to be developed. You have to make sure you have a broad or narrow enough theme to do what you need to do.
Also, given that this conference took place during a period of financial deregulation, the theme ended up having more of a negative connotation than we intended. It just fell flat. Earn Your CEU Hour
Once you finish reading this CMP Series article, read the following material:
The Certified Meeting Professional (CMP) is a registered trademark of the Convention Industry Council.
- “Brand Spanking New,” a feature article about branding your meeting from the May 2011 issue of Convene(ITAL), at convn.org/brand-spanking-new.
- To earn one hour of CEU credit, visit pcma.org/convenecmp to answer questions about the information contained in this CMP Series article and the additional material.
- To earn additional credit, you can take more more tests in our series here: pcma.co/ConveneCEUs