Leading Meeting Professionals

Professional Convention Management Association

Research on the Meetings Industry

Things have been changing at lightning speed in the last couple of years – are you planning your meetings and reaching your customers with what they want today? Are you up-to-date on your industry?

meetings industry research

Marriott & PCMA Take Meeting Trends To The Next Level

Hospitality Giant and Meeting Leader Assemble Group of Influencers to Determine New Frontiers for the Event Industry. More

Decision to Attend Study

The Study’s goal is to identify the factors impacting the Decision to Attend relative to the total visitor experience, upon which meetings/exhibition professionals and destinations can build their attendance promotion strategies. More

Annual Meetings Market Survey

Check out the full survey to see where growth occurred, where the money is going, and where it's coming from - and get a bird's-eye view with an infographic by Bear Analytics. More

2016 Salary Survey

The overall compensation for meeting organizers didn't change, yet most meeting professionals reported satisfaction with pay​. Read more.

Convention Exhibits and Tradeshows 2016

As exhibitors and attendees alike demand greater ROI for trade show participation, show organizers have been tackling some growing challenges. Using research resources from Insight Labs and Manifest Digital, a group of industry leaders joined together to determine what those challenges will mean three years from now. More

What the Millennial Generation Prefers in Their Meetings, Conventions and Events

It's arguably the most critical question for a successful planner's future: how do you attract young attendees to your next meeting or convention? The PCMA Education Foundation conducted the largest survey in the meetings industry to find out. More

Striking Similarities: The Business Motivations & Social Behaviors of In-Person And Virtual Event Attendees

This landmark study marks the first examination of in-person and virtual attendee behaviors and motivations. Instead of a "virtual versus face-to-face approach," the survey sought to understand how digital technologies can be best used within the framework of a work environment. View key takeaways.

The Economic Significance of Meetings to Mexico

Over the past several decades, the meetings sector has emerged as a significant contributor to national economies; however, the value of the sector has been difficult to measure due to a lack of research and consistency within and among various countries. More

Study: The Economic Significance of Meetings to the U.S. Economy

The study, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 organizations, collectively representing the entire U.S. meetings industry, came together to fund the historic study quantifying the economic significance of the meetings sector. 2009 2012