Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

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Many conversations about meetings start with the logistics: “What are the dates? How many people? How many room nights?” However, some event professionals are missing the mark when it comes to setting goals for a truly successful event – one that will truly “WOW” the attendees (and client). In fact, research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress.

In this interactive, high-energy session, Jan Spence will provide participants with a fresh, innovative perspective on how to develop a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to their event industry counterparts. Attendees will learn and implement her easy step-by-step process right away and also share these techniques with others to promote further success. Participants will learn new ways to empower themselves and others to get rid of unnecessary roadblocks, focus on what makes them successful, and then capitalize on these new methods. Based on Jan’s extensive experience helping organizations, associations, and individuals explore their full potential, she will expose attendees to a different approach to goal-achieving.

Learning Objectives:

  • Develop more effective mission statement, goals and objectives of a meeting, event or project.
  • Establish steps to specify actions, time frames and performance measurements needed to achieve goals.
  • Develop techniques to monitor and adjust a strategic plan.


Brought to you by:

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:06:20
  • Date: 07/10/2018
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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