Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

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Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. Robots, AR/VR, social and mobile are among many tools available to create captivating event experiences. What technologies should you use to capture your audience’s attention and differentiate your event? You’ll hear case studies exploring how leading business events have adopted technology before discussing the implications for your brand with industry peers.

Learning Objectives:

  • Evaluate your current engagement strategy to identify opportunities for digitisation
  •  Integrate cutting-edge technology into your event that aligns with your engagement objectives
  • Increase engagement by digitising attendee touchpoints before, during and after events

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:02:05
  • Date: 06/26/2018
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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