Webinar: Designing Unforgettable Experiences with Empathy

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Constructing an unforgettable event experience is the key in winning over your audience. When you exceed your participants’ expectations, they spread the word, creating a feeling of fear of missing out (FOMO) for your next event. Discover how empathy interviews can be used to better understand your participants so you can design the standout event of the year. Empathy is the cornerstone of Design Thinking. Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors.

Learning Objectives:

• Gain insight on how today’s most successful organizations’ innovative methodologies
• Appreciate the power of empathy interviews in your event design process
• Identify your event opportunities instead of stressing over solutions

Additional Resources:

• Design Thinking: An Event Strategist’s Toolkit
• Are You Designing for Goosebumps?

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

• Duration: 00:43:45
• Date: 07/25/2018
• Speaker:
       

CMP Certification

• EIC Status: Approved
• CMP-IS Domain: G. Meeting or Event Design
• Clock Hours: 1.0