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You’ve live streamed your event to the world to engage in-person and online audiences and expand your reach. That’s a great start, but your video journey has only just begun if you’re going to maximize your return-on-investment. You need a video content strategy to support engagement before, during and after the last session ends. Scott Davis from Sonic Foundry has pro-tips on how to meet those challenges. In this session, he’ll share some real-life success stories on how to put video content to work for you long after the event is over.
You’ll learn how to:
- Reduce overall cost per attendee by increasing online attendance and viewership
- Leverage recorded event content to populate training portals and create online communities and track what content attracts the most views to make informed program decisions, measure ROI and plan future events
- Create new revenue opportunities with pay-per-view videos or video sponsorships
PCMA is an Approved CAE Provider & CMP Preferred Vendor. 
Information
- Duration: 00:41:51
- Date: 12/14/2017
- Speaker:
CMP Certification
- EIC Status: Approved
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0