BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250625T113000 DTEND;TZID=America/New_York:20250625T123000 DTSTAMP:20260922T104445 CREATED:20250516T191222Z LAST-MODIFIED:20250625T184526Z UID:235907-1750851000-1750854600@www.pcma.org SUMMARY:Using Data to Drive Event & Business Impact  DESCRIPTION:at \n \n \n\n\nToday’s stakeholders want proof\, not promises. In this 60-minute webinar\, an expert panel of corporate and association professionals will share how they transform raw metrics into high-level wins. We’ll demystify which data points really matter\, like pipeline contribution\, engagement depth\, per-participant spend\, and sentiment scores\, and show how to link them to revenue\, retention\, and brand objectives. Learn practical techniques for setting data-backed targets\, interpreting insights in real time\, and pivoting mid-campaign. You’ll also hear proven change management tactics for packaging findings into concise data stories that earn C-suite confidence\, budget\, and action.   \nBy the end of the webinar\, participants will be able to:  \n\nIdentify high-value quantitative and qualitative data points that align with business and event goals. \nMap metrics to targets and set clear\, attainable benchmarks. \nUse live and post-event insights to improve participant experience\, marketing spend\, and revenue. \nBuild concise data stories for executives that spotlight return on investment\, risks\, and next steps. \nNavigate change-management hurdles and secure buy-in across leadership and cross-functional teams. \n\n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nPANELIST \nJessa Foor\, CMEFounder and Senior Consultant\, PerFOORm Marketing \nJessa Foor\, CME\, is equal parts strategic powerhouse and spirited adventurer. By day\, she’s a seasoned and certified association marketing and communications executive with more than 15 years of experience leading high-performing\, data-driven marcomm teams and strategies at professional organizations like the National Association of Federal Credit Unions (NAFCU)\, the American Institute of Aeronautics and Astronautics (AIAA)\, and National Business Aviation Association (NBAA)—where she’s masterminded award-winning marketing and communications campaigns\, launched new events\, reimagined brands\, and drove millions in revenue growth. \nHer work has been recognized by GDUSA\, Association of Marketing and Communication Professionals (AMCP)\, and Telly Awards—but she’s most proud when her campaigns simply help people connect\, grow\, and lead. \n\n\n\n\nPANELIST \nLeslie Hasvold Senior Director of Corporate Events\, Programs\, and Customer Advocacy\, Cloudflare  \nLeslie Hasvold has been in the Bay Area event industry for 25 years\, and her career has spanned from small surgeon trainings to large scale technical user conferences. She has had the pleasure of working across the globe and in all elements of the event programming cycle. She is a member of the CEMA Advisory Board of Directors and has established herself as a leader in her organizations both literally and by virtue of her breadth of expertise.   \n\n\n\n\nPANELIST \nKevin Kirberg Director of Meetings\, American Society of Anesthesiologists  \nKevin Kirberg is a passionate association leader with more than 20 years’ experience in designing and implementing organization-wide events in the association and higher education industries.  Kevin has served the American Society of Anesthesiologists (ASA) for more than ten years\, where he currently leads the organization’s Meetings and Events team in implementing more than 50 events annually\, including the ASA annual meeting\, ANESTHESIOLOGY\, the world’s largest scientific anesthesiology meeting which attracts more than 12\,000 clinicians\, specialists\, and healthcare leaders each year.  Kevin also has experience overseeing medical association governance and advocacy meetings and has directed conference centers in both the association and higher education environments.  Currently\, Kevin serves on the Customer Advisory Boards for Visit Indy\, SF Travel\, Hyatt and Encore.  He is active in a several professional associations including Professional Convention Management Association (PCMA)\, Meeting Professionals International (MPI)\, International Association of Exhibitions and Events (IAEE) and the American Society of Association Executives (ASAE).  \n\n\n\n\nMODERATOR \nVinnu Deshetty  \nVinnu Deshetty is your trusted expert in event data analytics\, ROI strategies\, and event technology. With nearly 30 years of experience and her background as a former founder of an event company\, Vinnu is dedicated to making data more human\, transforming numbers into meaningful insights that create extraordinary experiences. Whether she’s teaching Event Measurement & Analytics at the PCMA Institute or inspiring audiences at industry conferences\, she empowers you to leverage data to achieve organizational success. Recognized as a BizBash Event Tech Innovator and a celebrated voice in the industry\, Vinnu blends innovation with collaboration to deliver impactful results. As a member of the ASAE Professional Technology Advisory Council\, she continues to advance tech-driven solutions\, always with the goal of helping you exceed expectations and craft events that truly resonate.  \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/using-data-to-drive-event-business-impact/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/ELI-June-Data-Webinar-Events-Header_1500x500-2-aAYd7S.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250703 DTEND;VALUE=DATE:20250704 DTSTAMP:20260922T104445 CREATED:20250611T223010Z LAST-MODIFIED:20250703T224621Z UID:237080-1751500800-1751587199@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-9/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250717T090000 DTEND;TZID=America/Chicago:20250717T133000 DTSTAMP:20260922T104445 CREATED:20250530T211518Z LAST-MODIFIED:20250717T210022Z UID:236554-1752742800-1752759000@www.pcma.org SUMMARY:Event Tech Test Drive DESCRIPTION:at \n \n \n\n\nDiscover tomorrow’s event marketing solutions today! Join our immersive demo day experience to witness how cutting-edge marketing solutions are revolutionizing event planning\, engagement\, and ROI measurement. Leading vendors will demonstrate their platforms alongside real-world client success stories\, offering you valuable insights into:  \n\nPractical implementation strategies \nDiverse use cases across event types \nMeasurable impact on event outcomes \n\nEngage directly with industry experts during live Q&A sessions and connect with peers during networking breaks to share perspectives and best practices. \nWhether you’re looking to streamline operations\, boost attendee engagement\, or enhance your event’s bottom line\, the Event Tech Test Drive will equip you with the knowledge to make informed\, strategic technology decisions.  \nOur July 17 Test Drive webinar is evolving into something bigger—a brand-new webinar series launching soon. While this session won’t take place as originally planned\, we’re excited about what’s coming next. Stay tuned—you’ll be the first to know when fresh dates and discussions drop. \n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/event-tech-test-drive-2/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/ETTD-July-2025_1500x500-dXXGVz.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250724T113000 DTEND;TZID=America/Chicago:20250724T123000 DTSTAMP:20260922T104445 CREATED:20250530T211523Z LAST-MODIFIED:20250724T223037Z UID:236556-1753356600-1753360200@www.pcma.org SUMMARY:Budgeting for a Shifting Global Economy DESCRIPTION:at \n \n \n\n\nAgainst a backdrop of evolving U.S. trade policies and economic uncertainty\, business events professionals are facing heightened complexity in planning and execution. The ripple effects of tariffs\, inflation\, and supply chain disruptions are placing new pressure on budgets\, timelines\, and stakeholder expectations.  \nIn this forward-focused webinar\, a panel of industry experts will unpack how shifting economic conditions are influencing event planning and will provide timely insights into how these developments impact everything from venue sourcing and transportation to production and pricing.  \nYou’ll gain strategies to build more resilient budgets\, navigate uncertainty with confidence\, and align internal and external stakeholders around adaptable event plans. Whether you’re planning a global conference or a regional meeting\, this session will help you future-proof your approach and deliver value in any economic environment.  \nBy the end of the session\, participants will be able to:  \n\nIntegrate contingency planning into event budgets to manage potential cost fluctuations and delays. \nDevelop agile financial frameworks that allow for rapid adjustments in response to economic volatility. \nRecognize early indicators of market disruption and prepare adaptive budgeting responses. \nCommunicate financial changes clearly to clients\, sponsors\, and leadership to foster transparency and alignment. \nAnalyze post-event data to improve forecasting and mitigate risk in future planning cycles. \n\nBrought to you by IHG® Hotels & Resorts \n\nREGISTER NOW\n\nSpeakers: \n\n\n\nIsaac J. Collazo is vice president\, STR Inc.\, a division of CoStar Group\, that provides market data on the hotel industry worldwide\, including supply and demand and market share data. Mr. Collazo’s responsibilities include ascertaining\, prioritizing\, and executing opportunities to harvest data through innovative analysis; alterations to collection/storage of data; identification of data gaps and collection opportunities; and establishment of external partnerships. He also drives new products/services along with developing new methods for displaying data and increasing its narration. Other duties include integrating STR into the CoStar data platform and providing counsel on STR’s lodging industry forecast process and its economic foundation. Prior to joining STR\, Mr. Collazo was Vice President\, Competitive Intelligence at InterContinental Hotels Group (IHG) and was responsible for ensuring effective cross-utilization of intelligence as well as overseeing a broad range of functional responsibilities\, including competitive performance analysis\, predictive analytics/modeling and interpreting the macro-economic environment. He also held other roles at IHG including vice president\, performance strategy & planning and vice president\, operations strategy & planning in the Americas. Before IHG\, Mr. Collazo was vice president\, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. He also served with Promus Hotel Corporation (acquired by Hilton). His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns. Mr. Collazo holds a bachelor’s degree in business administration\, and radio\, television & film from Trinity University and a master of business administration from the University of Texas at Austin. \n\n\n\n\nAlexandra LaLoggia\, Area Director of Sales and Marketing\, mainly based at InterContinental Chicago and additionally supports the sales efforts at the Kimpton Journeyman Milwaukee and Kimpton Gray Chicago. Within this role\, Alexandra supports and oversee sales and marketing strategies across the hotels\, work with the DOSM’s in driving growth\, and enhancing the IHG Luxury and Lifestyle brand presence. \nAlexandra joined IHG as the Director of Sales and Marketing at the InterContinental Chicago Magnificent Mile in 2019 where she played a pivotal role in escalating the hotel to new heights. Her leadership was instrumental in the hotel’s transformation\, blending its rich history with modern luxury to create exceptional experiences. Before joining our team\, Alexandra held significant roles in the hospitality industry\, including Director of Sales at Loews Hollywood and leadership positions at the Ambassador Hotel Chicago and Hollywood Roosevelt. Her extensive experience in sales\, marketing\, and operations has consistently delivered impressive results and she will be an important partner to IHG as she continues to push the west region to excellence. \n\n\n\n\nJerry Murphy has over 25 years of experience in the hospitality and event management industry and currently serves as a Senior Portfolio Director on Smithbucklin’s Event Services team. In this role\, he leads a team responsible for the strategy\, development\, and execution of client organizations’ meetings\, events\, and tradeshows. Prior to joining Smithbucklin\, Jerry was Vice President of Customer Experience at Creative Group\, Inc.\, where he led teams delivering meetings and incentive programs globally. He also held senior leadership roles at Maritz\, overseeing Global Sourcing\, Strategic Meeting Management\, Registration\, and Event Execution. Jerry holds a Certificate in Supervisory Management from the Irish Management Institute and a Business Skills Certificate from Cornell University. \n\n\n\n\nBill Reed is Chief Event Strategy Officer for the American Society of Hematology\, the world’s largest professional society concerned with the causes and treatments of blood disorders.  In this role\, Bill oversees the Society’s global meetings strategy\, portfolio of events\, and operations of ASH’s conference center.  ASH’s annual meeting and exhibition is attended by over 30\,000 professionals from 110+ countries\, and 300 exhibiting companies.  The ASH annual meeting is one of the largest and fastest growing medical/healthcare events in the world\, and is an event known for successfully delivering innovations to its audience while honoring traditions simultaneously. \nBill is a Past Chair for the Professional Convention Management Association\, having served as its Chairman of the Board of Directors in 2016\, and served the organization as a Trustee for the PCMA Education Foundation board for multiple years.  Bill’s leadership with PCMA’s boards has spanned a decade from 2010-2020.  Bill also was President of the PCMA’s Capital Chapter in 2008.  Bill previously served a three-year term on the American Society of Association Executives’ Board of Directors\, and has been recognized as an ASAE Fellow\, which is an honorary recognition bestowed upon less than 1% of the ASAE membership.  He is an enthusiastic industry speaker and has received numerous industry awards\, including the PCMA Lifetime Achievement Award – Business Event Strategist (2023)\, the Foundation for International Meetings’ “Industry Executive of the Year” and Trade Show Executive’s “Rock Star Award.” \n\nModerator: \n\n\n\nTammy Moore\, CMP\, CMM\, is Vice President of Learning & Professional Development for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the PCMA Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional\, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry\, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result\, she has a depth of experience driving complex projects and strategic initiatives\, developing relationships with stakeholders and vendors\, and developing talent. \nTammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives\, developing strategic partnerships\, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022\, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator\, instructor\, and speaker. She hosts and moderates panel discussions for monthly webinars\, speaks and facilitates workshops on change management\, resilience\, transitioning from the tactical into the strategic\, and team leadership. \nAdept at managing remote teams\, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor\, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking\, operational excellence\, and driving organizational effectiveness\, Tammy has spearheaded numerous key initiatives\, earning the respect of C-suite executives. \nOutside of work\, Tammy is an avid home chef\, enjoys hiking\, and is a budding gardener. Her greatest joy comes from being a mom to her daughter\, Olivia\, and she can often be found watching her tennis matches. Originally from Cincinnati\, Ohio\, she now lives in Fairfax\, Virginia\, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing). \n \n \n \n \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/budgeting-for-a-shifting-global-economy/ LOCATION:Zoom CATEGORIES:PCMA Events,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/Budgeting-for-a-Shifting-Global-Economy-Event-Header_1500x500-2-VoTpNg.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250807 DTEND;VALUE=DATE:20250808 DTSTAMP:20260922T104445 CREATED:20250611T223012Z LAST-MODIFIED:20250807T111512Z UID:237082-1754524800-1754611199@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-10/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250821T120000 DTEND;TZID=America/Chicago:20250821T130000 DTSTAMP:20260922T104445 CREATED:20250630T224518Z LAST-MODIFIED:20250820T141519Z UID:238793-1755777600-1755781200@www.pcma.org SUMMARY:PCMA GMC Webinar: Sustainability Redefined: Pioneering Strategies for Impactful Events DESCRIPTION:Dive into the cutting-edge world of sustainable event planning with this eye-opening session. You’ll learn how to: \n\nRethink traditional approaches to event sustainability\nImplement innovative eco-friendly practices that pack a punch\nBalance environmental responsibility with unforgettable experiences\nCreate and implement social offsets to maximize positive community impact\n\nFrom reducing carbon footprints to creating “Instagrammable” green moments\, this session will equip you with the tools to make your events both planet-friendly and crowd leasing. You’ll also discover how to give back to local communities through strategic social offsets\, turning your event into a force for good. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \n  \nSpeaker: Ellie Hurley\, SEPC \n \nEllie Hurley develops event strategies that ensure Smithbucklin’s client organizations can meet their goals and objectives. With over 25 years of\nexperience in the convention and trade show industry\, Ellie creates and leads many of the Event Services training programs within Smithbucklin. She oversees strategic conference management for various  organizations\, including event staff management\, conference logistics\, event budget management\, supplier relations\, and client relations. \nEllie brings specialized expertise in sustainable meetings. In 2024\, she led a Smithbucklin client organization to earn Silver Level Certification from the Events Industry Council (EIC) Centre for Sustainability and Social Impact for its annual conference. Ellie is also skilled in project management\, event risk management measures\, and co-located meetings. Well-regarded for her creativity and expense-management experience\, she maintains strong negotiating skills and has done extensive contract work with convention centers\, decorators\, hotels\, and vendors.   Ellie holds a bachelor’s degree in humanities from Providence College and a Sustainable Event Professional Certificate (SEPC) issued by the EIC. \n  \nSpeaker: Patrick Macellaio \nExperienced event professional beginning the next chapter of my career with the Obama Foundation. Through my position as Manager of Event for the Obama Presidential Center\, I hope to develop an event program that reflects the core values of the Foundation: Inspire\, Empower and Connect. Past experience includes developing an events and catering program at Boka Restaurant Group with Stephanie Izard as the Director of Catering and Events. After 8.5 years\, I went on to develop and grow the events program for the east end of Navy Pier overseeing Offshore Rooftop\, Lirica and the Sable Hotel. Outside of the events and hospitality industry of Chicago\, I am a passionate member of the Arts community and on the volunteer board of Let It Be Us\, an organization that increases permanency for foster youth here in Chicago. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/sustainability-redefined-pioneering-strategies-for-impactful-events/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250904 DTEND;VALUE=DATE:20250905 DTSTAMP:20260922T104445 CREATED:20250611T223013Z LAST-MODIFIED:20250903T150012Z UID:237083-1756944000-1757030399@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-11/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250923T120000 DTEND;TZID=America/Chicago:20250923T130000 DTSTAMP:20260922T104445 CREATED:20250627T224517Z LAST-MODIFIED:20250923T163348Z UID:238704-1758628800-1758632400@www.pcma.org SUMMARY:PCMA GMC Webinar: No More Smoke and Mirrors: Navigating the New Era of Pricing Transparency DESCRIPTION:Get Ready to pull back the curtain on hidden fees! The FTC’s game-changing rule is set to revolutionize how we plan meetings and events. In this eye-opening session\, you’ll: \n\nDecode the nuts and bolts of the FTC’s new rules and its impact on your bottom line.\nLearn to play ball with the hotels and venues in this new landscape of upfront pricing.\nMaster the art of crystal-clear event ticket pricing that keeps attendees smiling.\nDiscover how to turn pricing transparency into your secret weapon of success.\n\nDon’t get caught off guard! Join us to future-proof your meeting planning strategies and stay ahead of the curve. It’s time to say goodbye to sticker shock and hello to smooth sailing in the world of transparent pricing. Your budget (and your attendees) will thank you! \nREGISTER TODAY! \nSpeaker: Donna Johnson\, CMP\, CEM \n \nDonna Johnson\, CMP\, CEM is a seasoned transformation leader with over 30 years of experience in strategic business operations\, event management\, and organizational change. Known for her intuitive leadership\, results-driven mindset\, and collaborative approach\, Donna has consistently delivered measurable growth and operational efficiency across diverse industries. \nCurrently serving as Vice President of Strategic Business Operations at MCI USA\, Donna leads enterprise-wide transformation initiatives\, leveraging KPIs\, contract optimization\, and cross-functional collaboration to drive profitability and stakeholder engagement. Her previous roles include Vice President of Events for MCI’s Owned Assets Division and Director of Event Operations at SAE International\, where she implemented strategic roadmaps and launched high-impact global events. \nDonna holds certifications as a Certified Meeting Professional (CMP) and Certified Exhibits Manager (CEM)\, and actively contributes to the industry through leadership roles with the International Association of Exhibitions and Events (IAEE). She is a trusted advisor\, skilled in strategic planning\, project management\, and data-driven decision-making\, with a proven track record of managing multi-million-dollar budgets and leading high-performing teams. \nShe earned her Bachelor of Science in Communications from Ohio University. \n  \nWebinar Series Sponsored by URL:https://www.pcma.org/event/no-more-smoke-and-mirrors-navigating-the-new-era-of-pricing-transparency/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251002 DTEND;VALUE=DATE:20251003 DTSTAMP:20260922T104445 CREATED:20250704T230122Z LAST-MODIFIED:20251002T181657Z UID:238994-1759363200-1759449599@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-12/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251106 DTEND;VALUE=DATE:20251107 DTSTAMP:20260922T104445 CREATED:20250808T111516Z LAST-MODIFIED:20251106T204526Z UID:240669-1762387200-1762473599@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-15/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251106T110000 DTEND;TZID=America/Chicago:20251106T120000 DTSTAMP:20260922T104445 CREATED:20251024T161515Z LAST-MODIFIED:20251106T183014Z UID:244468-1762426800-1762430400@www.pcma.org SUMMARY:Beyond the Platform DESCRIPTION:at \n \n \n\n\nREGISTER NOW \nFor event professionals\, registration is more than a form—it’s the start of your participant experience and a lever for long-term organizational impact. But is your tech strategy truly supporting marketing\, education\, and year-round engagement? \nJoin the PCMA Institute for “Beyond the Platform: How Your Approach Can Have Long-Term Impact\,” featuring Vinnu Deshetty (PCMA Institute Instructor) and Matt Dodson (A2Z Events). \nThis interactive webinar will help you look past the feature checklist and build a smarter\, outcome-driven event tech strategy. Discover how to: \n\nChoose technology that supports your association’s goals \nTurn event data into insights that fuel marketing and ROI \nAlign teams around a tech approach that delivers long-term value \n\nTackle today’s complex event tech landscape with guidance from experts who make strategy clear\, practical\, and achievable for every association. \n\nRegister Now\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/beyond-the-platform-2/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/Webinar-Beyond-the-Platform-TeYxIL.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251202T120000 DTEND;TZID=America/Chicago:20251202T130000 DTSTAMP:20260922T104445 CREATED:20251105T204549Z LAST-MODIFIED:20251201T221518Z UID:244971-1764676800-1764680400@www.pcma.org SUMMARY:PCMA GMC Webinar: Bridging the Gap: Unifying Events and Education for Enhanced Member Engagement DESCRIPTION:Bridging the Gap: Unifying Events and Education for Enhanced Member Engagement \nDecember 2\, 2025 \n12:00 – 1:00 pm CST \nMember engagement is key to success for organizations. Dive into the powerful synergy between event managers and continuing education managers\, exploring how their collaboration can drive enhanced member engagement and organizational success. We’ll explore real-world examples and innovative tools that empower these roles to work together effectively\, creating engaging\, value-driven events that meet both educational and professional development needs. Whether you’re looking to foster stronger member we will provide the insights you need to succeed. \nREGISTER TODAY! \nSpeakers: Raja V. Akunuru\, MBA\, Strategic Account Executive\, Cadmium \n \nRaja V. Akunuru\, MBA is a seasoned business executive with 18 years of experience building and scaling SaaS companies through various stages of growth\, including private equity (PE) acquisitions. With a foundation in C# development\, Raja has successfully transitioned into strategic leadership roles spanning technology operations\, revenue generation\, Go-to-Market execution\, strategic due diligence\, and post-merger integration (PMI). \nA recognized expert in healthcare education technology\, Raja specializes in designing and implementing scalable solutions that drive measurable improvements in outcomes. His experience includes uncovering value creation potential for technology investments and leading digital transformation initiatives in healthcare\, education\, and insurance industries. \nRaja earned his MBA from the Wharton School at the University of Pennsylvania\, with majors in Finance and Business Analytics. He is a dynamic product demonstrator and thought leader\, having spoken at various industry forums. Notably\, he was awarded Best LMS Demonstrator by independent analyst firm Talented Learning. \nOutside of work\, Raja enjoys experimenting with tea recipes and cartooning with his two daughters\, ages 3 and 9. \nJennifer Nanni\, MBA\, MEd\, Senior Director of Membership\, American College of Lifestyle Medicine \nJennifer Nanni\, MBA\, MEd\, is an accomplished professional with a diverse business\, communications\, and education background. Holding both a Master of Business in Strategic Management and a Master of Education in Educational Leadership\, she brings a unique blend of skills and expertise to her work. With well over a decade of experience in various positions and leadership roles\, she has a proven ability to drive organizational success through effective association management\, communication\, strategic planning\, and marketing initiatives. \nShe is passionate about project management\, using data to strengthen decision-making and improve organizational strategy and growth\, overcoming challenges\, association management\, fundraising\, developing and celebrating individuals\, and making a lasting impact in the community. \nWith a lifelong learner mentality\, she thoroughly enjoys a challenge\, thinking outside the box\, digging deeper\, learning new skills\, and staying up-to-date on best practices through professional development. \nWhen she’s not working\, you can find her spending time with her husband\, daughter\, and dog—and\, if she’s lucky\, reading a good book. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/pcma-gmc-webinar-bridging-the-gap-unifying-events-and-education-for-enhanced-member-engagement/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251204 DTEND;VALUE=DATE:20251205 DTSTAMP:20260922T104445 CREATED:20250905T151534Z LAST-MODIFIED:20251204T223021Z UID:242042-1764806400-1764892799@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-19/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260129T110000 DTEND;TZID=America/Chicago:20260129T120000 DTSTAMP:20260922T104445 CREATED:20260114T140012Z LAST-MODIFIED:20260128T141511Z UID:247868-1769684400-1769688000@www.pcma.org SUMMARY:State of the Industry DESCRIPTION:at \n \n \n\n\nREGISTER NOW \nThis free webinar is made possible with the support of our sponsor\, Visit Anaheim. \nAs we move into 2026\, business events sit at the intersection of strategic transformation and operational excellence. This session explores how event professionals can evolve from logistics coordinators to strategic business partners who drive measurable organizational value. \nDrawing from the latest industry research\, we’ll examine the shift to strategic event portfolios\, AI-powered ROI analytics\, hybrid engagement models\, and data storytelling frameworks that secure executive buy-in. \nCan’t attend live? Register now to receive the recording. \n\nRegister Now\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/state-of-the-industry-3/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/State-of-the-Industry-Webinar-FUI6Il.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260527T133000 DTEND;TZID=America/Chicago:20260527T143000 DTSTAMP:20260922T104445 CREATED:20260423T213039Z LAST-MODIFIED:20260527T111513Z UID:252606-1779888600-1779892200@www.pcma.org SUMMARY:GMC PCMA Webinar: Level Setting in Uncertainty DESCRIPTION:Join us for our first webinar in a four part series. Level Setting in Uncertainty is the first one and participants will learn how to establish a common understanding of uncertainty and its impact on today’s professionals. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-level-setting-in-uncertainty/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260630T140000 DTEND;TZID=America/Chicago:20260630T150000 DTSTAMP:20260922T104445 CREATED:20260423T213039Z LAST-MODIFIED:20260620T124515Z UID:252607-1782828000-1782831600@www.pcma.org SUMMARY:GMC PCMA Webinar: Macro Forces Driving Uncertainty DESCRIPTION:What trends and external forces are influencing the future of your organization\, profession\, and stakeholders? In this session\, participants will explore the major macro trends driving change across industries and society. Through guided discussion and analysis\, attendees will learn how to identify emerging opportunities\, anticipate challenges\, and better prepare for what lies ahead. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-macro-forces-driving-uncertainty/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260722T133000 DTEND;TZID=America/Chicago:20260722T143000 DTSTAMP:20260922T104445 CREATED:20260423T213040Z LAST-MODIFIED:20260620T124515Z UID:252608-1784727000-1784730600@www.pcma.org SUMMARY:GMC PCMA Webinar: Processes for Forward Thinking DESCRIPTION:Foresight is more than predicting what comes next\, it’s a disciplined practice for exploring possibilities and preparing for multiple futures. This interactive session introduces participants to the fundamentals of foresight visioning and provides practical techniques for proactively thinking about change. Attendees will gain tools they can immediately apply to strategic planning\, innovation\, and decision-making. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-processes-for-forward-thinking/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260805T120000 DTEND;TZID=America/Chicago:20260805T140000 DTSTAMP:20260922T104445 CREATED:20260507T233011Z LAST-MODIFIED:20260620T124515Z UID:253229-1785931200-1785938400@www.pcma.org SUMMARY:GMC PCMA Webinar: Industry Impact & Moving Forward DESCRIPTION:Bring everything together in this highly interactive workshop experience. Participants will collaborate to design and explore future scenarios\, testing ideas and strategies against a range of possible outcomes. By engaging directly with uncertainty\, attendees will strengthen their ability to adapt\, innovate\, and make informed decisions regardless of what the future holds. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-industry-impact-moving-forward/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar END:VEVENT END:VCALENDAR