BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230420T120000 DTEND;TZID=America/New_York:20230420T130000 DTSTAMP:20260620T024554 CREATED:20230320T221713Z LAST-MODIFIED:20230420T153102Z UID:182696-1681992000-1681995600@www.pcma.org SUMMARY:Midday Break DESCRIPTION:Midday Break: Read and React: “What is my calling? An exploratory mixed-methods approach to conceptualizing hospitality career calling”\nMany are feeling the impact of the COVID-19 pandemic on the events industry workforce. Organizations and venues alike are struggling to hire back employees\, recruit new staff\, and retain existing staff. Join this PCMA PHL Midday Break to discuss an academic article that studied “calling dimensions” as they relate to advancing the hospitality workforce. According to the article\, “Calling has historically been defined as a sense of destiny or prosocial obligation (Duffy et al.\, 2018); however\, calling has more recently been understood as a sense of fulfillment or happiness\, emphasizing the current workforces’ focus on meaningful careers (Duffy et al.\, 2018). Calling has been found to enhance academic satisfaction (Duffy et al.\, 2011)\, life satisfaction (Duffy et al.\, 2017)\, vocational identity (Galles and Lenz\, 2013; Hirschi and Herrmann\, 2012) and well-being (Marsh and Dik\, 2020). More importantly\, previous studies found a sense of calling positively influences critical job-related attitudes and behavior such as career commitment\, job satisfaction and turnover (Chen et al.\, 2018; Duffy et al.\, 2012).” Join us for this session to discuss this study in more detail and what insights might be gleaned for solving current staffing challenges. \nThis article was written by: Lindsey Lee\, School of Sport\, Tourism and Hospitality Management\, Temple University; Sandra Sun-Ah Ponting\, L. Robert Payne School of Hospitality and Tourism Management\, San Diego State University; Ankita Ghosh\, William F. Harrah College of Hospitality\, University of Nevada Las Vegas; Hyounae (Kelly) Min\, The Collins College of Hospitality Management\, California State Polytechnic\, University Pomona. Dr. Lee will join us as the session facilitator. \nClick here to view the article. \nLearning Objectives: \n\nLearn about “calling identities” as they relate to advancing the hospitality workforce\nDiscuss current challenges in staffing in event management\nConsider possible solutions\, including “calling identities\,” for solving staffing challenges\n\n \nDr. Lindsey Lee will participate in this discussion. She is an assistant professor at Temple University’s School of Sport\, Tourism\, and Hospitality Management and focuses on maximizing service performance while supporting employee wellbeing. Dr. Lee’s research interests include identifying management and organizational practices to support employees\, implementing emotional labor to manage difficult guests\, and employee management training and development. \nThe PCMA Greater Philadelphia Chapter has been approved by the Events Industry Council (EIC) as a Preferred Provider of this continuing education course\, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. \nRegistration Information: Please consider making a donation towards registration for this meeting. Registration fees are a key source of revenue for the chapter. There is a $1.00 minimum. Any amount is appreciated. A Zoom link will be emailed to registered attendees prior to the midday break. URL:https://www.pcma.org/event/midday-break-3/ LOCATION:Zoom CATEGORIES:• Education,• Greater Philadelphia,Chapters,Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2023/03/42023-Midday-Break-15G5sb.tmp_.jpg ORGANIZER;CN="PCMA%20Greater%20Philadelphia%20Chapter":MAILTO:gppcma@comcast.net END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230919T180000 DTEND;TZID=America/Los_Angeles:20230919T193000 DTSTAMP:20260620T024554 CREATED:20230624T190031Z LAST-MODIFIED:20230919T123010Z UID:188577-1695146400-1695151800@www.pcma.org SUMMARY:RISE & GUIDE: Empowering Mentors\, Inspiring Students DESCRIPTION:  \nFree Zoom Discussion open to all University Students who are interested in the Meetings & Events Industry. \nSAVE THE DATE: September 19th\, 2023 6pm – 7:30pm Pacific Time \nFeatured Speakers: \n \nAmy Durocher\, Sr. Director\, Global Accounts\, Global Cynergies \nKimberly Hart\, CMP\, HMCC\, CIS \, National Sales & Canadian Account Manager\, Experience Scottsdale \nKathy Holt\, Senior Sales Manager\, The Ritz-Carlton\, Rancho Mirage \n  \n\nSponsored By: URL:https://www.pcma.org/event/rise-grind-empowering-mentors-inspiring-students/ LOCATION:Zoom CATEGORIES:• Education,• Networking,• Southwest & Pacific,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/Rise-and-guide-std-1-k6NFCE.tmp_.png ORGANIZER;CN="PCMA%20Southwest%20%26amp%3B%20Pacific%20Chapter":MAILTO:Southwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20231115T130000 DTEND;TZID=America/Los_Angeles:20231115T140000 DTSTAMP:20260620T024554 CREATED:20231014T130016Z LAST-MODIFIED:20231115T164553Z UID:194933-1700053200-1700056800@www.pcma.org SUMMARY:Virtual Planner-Only Knowledge Share DESCRIPTION:Attention Planners! Register today and join the PCMA Southwest & Pacific Chapter virtually in an open discussion on future bookings\, contract negotiations and industry trends.  What are some unique challenges that are being faced by event planners?  Planners are encouraged to come with questions and share experiences for the benefit of the group. \nWhen: Wednesday\, November 15th \nTime:  1:00 PM – 2:00 PM (PST) / 2:00 PM – 3:00 PM (MST) \nWho: Planners (All PCMA members and non-members welcome) \nCo-Hosts:  Jenna Richardson with Make-A-Wish Foundation and Luci Whiteman with Premier Event Resources (both are former Presidents of the PCMA SWP Chapter). \nWhere: Virtual Zoom Session \nCost: Registration is complimentary for the Virtual Planner-Only Knowledge Share \nSponsored By: URL:https://www.pcma.org/event/virtual-planner-only-knowledge-share/ LOCATION:Zoom CATEGORIES:• Education,• Networking,• Southwest & Pacific,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/10/Virtual-planner-only-graphic-e1697163693380-pKCpFA.tmp_.png ORGANIZER;CN="PCMA%20Southwest%20%26amp%3B%20Pacific%20Chapter":MAILTO:Southwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240731T120000 DTEND;TZID=America/New_York:20240731T120000 DTSTAMP:20260620T024554 CREATED:20240710T184959Z LAST-MODIFIED:20240729T203454Z UID:210296-1722427200-1722427200@www.pcma.org SUMMARY:The How and Why of Accessible Events: Case Studies from the Field DESCRIPTION:Unlock the secrets of making events “accessible for every body”! Moderated by Josh Klipp\, the Founder and Principal of Made Welcome and featuring a panel of industry experts\, this eye-opening discussion dives into the urgent need for accessibility in digital and in-person business events. Join this new webinar\, brought to you by Visit Richmond\, for examples and best practices to help you transform your events and provide greater value for all participants. \nAccessibility accommodations will be provided\, including: \n\nThe webinar will be captioned by Wordly\nThe recording\, Wordly transcript\, and any additional resources will be shared after the webinar.\nSlides are not anticipated\, but if this changes\, they will be sent in advance.\nIf slides are used\, we will take into account accessibility measures such as high-contrast images and text.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” shape=”round” color=”primary” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_4Td6HribRuGuDmGQp2qeVQ%23%2Fregistration|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n Panelists:\nStephen Cutchins joined Cvent about two and a half years ago after 25 years working for IT consulting firms\, the past 20 years being dedicated to helping his clients achieve their accessibility-related goals. In prior work leading accessibility programs\, he worked closely with people who were Blind\, Deaf\, or had physical disabilities\, so he has both a passion and firsthand experience understanding how People with Disabilities use the web. As Cvent’s Senior Manager for Accessibility\, Stephen works to ensure that our products are both usable and enjoyable by attendees who have disabilities. On a personal note\, his mother was an amputee\, and he grew up with two cousins who were in wheelchairs\, so accessibility is near and dear to his heart. \n\n \n \n\n\n \n \n\n \n \n \n Josh Klipp is the Founder and Principal of Made Welcome\, an accessibility consulting firm focused on accessibility at workplaces and events. Prior to founding Made Welcome\, Josh practiced law for 16 years\, specializing in the Americans with Disabilities Act. He is also a Certified Access Specialist (CASp No. 812) through California’s Division of the State Architect and is certified to provide guidance on accessibility in the built environment. After practicing law for nearly 2 decades\, Josh left litigating to do all things disability for one of the world’s largest tech companies\, Salesforce\, where he set up and implemented the reasonable accommodations process for Salesforce’s 15\,000 employees in the United States and Canada. He also created and implemented the first accessibility initiative for Dreamforce\, the world’s largest tech conference – an accessibility strategy that Dreamforce continues to implement today. Because of his experience in workplaces and events\, Josh understands the challenges and nuances faced by employers\, event producers and venues. On nights and weekends\, Josh moonlights with his band\, the Klipptones\, and is a volunteer Planting Leader with Friends of the Urban Forest. \n\n \n \n\n\n \n \n\n \n \n \n Forrest Lodge is the Director of Strategic Partnerships for Sportable\, Richmond\, Virginia’s nonprofit adaptive sports organization that provides sport and recreational opportunities to people with physical disabilities and visual impairments\, and has been with the organization since 2016. He has an undergraduate degree in Sport & Recreation Management from James Madison University (’14)\, and a masters degree in Sport Leadership from the Center for Sport Leadership at Virginia Commonwealth University (’15). In his current role at Sportable\, Forrest develops and manages relationships with key stakeholders\, including corporate sponsors and community partners to identify and pursue opportunities for collaboration\, secure funding and resources\, and create mutually beneficial partnerships that support the organization’s mission. Forrest also serves as the tournament director for Sportable’s annual competitions for sports such as wheelchair tennis and wheelchair basketball. \n\n \n \n\n\n \n \n\n \n \n \n Gerald Taylor joined Richmond Region Tourism in 2022 and is currently their Sports Development Manager. Gerald has spent time working for NASCAR\, MiLB\, Big 12 & A10 conference\, VSU Athletic Department\, and local AAU/High School sporting groups. Originally from Dinwiddie\, VA\, Gerald found his passion for working in the sports industry after his college baseball career ended in 2018. Gerald has a Bachelor of Science in Health Physical Education & Recreation (focus Sports Management):Master of Science in Sports Management. \n\n \n \n\n\n \n \n\n \n \n \n Brandon McBeain joined the NWBA National Office staff in 2016\, though has been with the NWBA since 2011. He currently serves as Chief Operating Officer. McBeain has spent time working for minor league sports teams\,  NCAA\, MLB\, various sporing events\, and sports marketing firms. McBeain\, originally from Minnesota\, found his passion for Paralympic sport working for the Organizing Committee at the 2010 Vancouver Olympic & Paralympic Winter Games. McBeain has a Bachelor of Science in Mass Communications: Public Relations and Master of Education in Sport Management. URL:https://www.pcma.org/event/the-how-and-why-of-accessible-events-case-studies-from-the-field/ LOCATION:Zoom CATEGORIES:PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/Accessibility-Webinar_Event-Page-Header_1500x500.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240820T120000 DTEND;TZID=America/New_York:20240820T120000 DTSTAMP:20260620T024554 CREATED:20240723T174248Z LAST-MODIFIED:20240813T151732Z UID:211793-1724155200-1724155200@www.pcma.org SUMMARY:Pathways to Success: Insights & Guidance for Next Gen Events Professionals DESCRIPTION:Join us for an empowering webinar designed specifically for emerging event professionals. Equip yourself with the tools and guidance you need to excel in your career through: \n\nPractical advice from fellow next gen professionals\nStrategies\, resources\, and solutions for event professional success\nBurning questions answered in our Event Guru Q&A\nCourses\, CMP & other certifications explained\n\nBy participating\, you’ll leave with a clearer path forward\, including a deeper understanding of essential resources and certifications that can propel your success. Register today and take the next step in your professional journey! \n\n \n \n\n\n \n \n\n \n \n \n Panelists:\n\n \n \n\n\n \n \n\n \n \n \n \n \n \n\n Alexis Dick\, CTA\, an Event Planner at HARDI\, was honored as a PCMA 20 in Their Twenties member. She orchestrates events for up to 2\,000 attendees nationwide. Holding a Bachelor’s in Strategic Communication from The Ohio State University\, Alexis combines expertise in communication\, psychology\, and retail. A Certified Tourism Ambassador\, she excels in hospitality and event management. Actively volunteering with the Cystic Fibrosis Foundation\, Alexis mentors future leaders and makes a significant community impact. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n\n Lily Harris\, Sales Events Manager at Visit Austin\, excels in event coordination and destination promotion. She orchestrates large-scale events\, enhances guest experiences\, and fosters strategic partnerships. With a background at the Austin Convention Center\, Lily is skilled in client liaison\, logistics\, and operations. Pursuing a Master’s in Strategic Communications at Texas Tech University\, she blends experience with cutting-edge knowledge. Recognized in the “20 in Their Twenties” program\, Lily is a rising star in Austin’s event scene. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n\n Tammy Moore\, CMP\, CMM (Moderator) is Senior Director of Product Innovation at PCMA\, leading educational products for the global business events industry. With over 20 years of experience\, Tammy has held key roles at CEB\, KPMG\, and the Event Leadership Institute. She’s passionate about professional development\, leadership\, and talent growth. Tammy frequently speaks on change management and leadership development\, and she teaches ELI’s Advanced Event Design & Strategy course. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” shape=”round” color=”primary” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_nIZaAxZaRwOVeKDGoDlIjQ%23%2Fregistration|target:_blank” el_class=”reg-btn”] URL:https://www.pcma.org/event/pathways-to-success-insights-guidance-for-next-gen-events-professionals/ LOCATION:Zoom CATEGORIES:PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/1500x500-next-gen-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240822T130000 DTEND;TZID=America/New_York:20240822T130000 DTSTAMP:20260620T024554 CREATED:20240723T170449Z LAST-MODIFIED:20240821T205355Z UID:211782-1724331600-1724331600@www.pcma.org SUMMARY:What to Do When Things Go Wrong: Event Crisis Management\, Security & Risk Mitigation Insights from Disaster Experts DESCRIPTION:Extreme weather events\, protests\, shooting\, cyber attacks\, and other natural or human-made disasters are now a fact of life for event professionals. Knowing how to mitigate\, prepare for and respond to crises is an evolving challenge\, but also an opportunity to shine as a trusted advisor. \nHear from our expert panelists as they share the key principles and best practices event professionals need to adopt to reduce risk and ensure safety and security\, along with insights on crisis management\, risk mitigation\, security operations and effective response strategies. Whether you’re planning a small gathering or a large-scale event\, this webinar will equip you with the tools and knowledge to handle any crisis with confidence and professionalism. \n\n\n Panelists:\n\n\n \n \n \n\n Juliette Kayyem | Faculty Chair\, Harvard Kennedy School & former Assistant Secretary\, Department of Homeland Security \nProfessor Juliette Kayyem has spent two decades in state and federal government managing complex policy initiatives and organizing crisis responses. She chairs the Homeland Security and Security and Global Health Projects at Harvard’s Kennedy School\, teaching homeland security and crisis management. Previously\, she served as President Obama’s Assistant Secretary at the Department of Homeland Security. Kayyem is the author or editor of six books\, including the best-selling Security Mom. Her next book\, The Devil Never Sleeps\, will be published in March 2022. \n\n\n \n \n \n\n Raymond Steiber | Executive Director of Special Operations for MGM Resorts International \nRaymond Steiber is the Executive Director of Special Operations for MGM Resorts International\, overseeing the Emergency Response Team\, Corporate Security Services\, Corporate K9\, and Executive Protection. With 27 years in law enforcement\, he retired as the Lieutenant in charge of Homicide at the Las Vegas Metropolitan Police Department in 2015. He led initiatives in Homeland Security\, Criminal Intelligence\, and Human Trafficking. Steiber studied Criminal Science at the College of Southern Nevada and the University of Nevada\, Las Vegas. \n\n\n \n \n \n\n Jonathan Wackrow | COO\, Teneo Risk & former Special Agent\, United Stated Secret Service \nJonathan Wackrow is the COO and Global Head of Security for Teneo Risk. He leads risk and crisis management engagements\, advising CEOs and Boards on risk intelligence and crisis preparedness. Wackrow is also a Law Enforcement Analyst for CNN\, providing on-air analysis of security matters. He previously served as Executive Director of RANE Corp’s Advisory Group and spent his career as a Special Agent in the U.S. Secret Service\, including on the Presidential Protection Division. Wackrow is a recognized expert in security policy\, frequently presenting at industry conferences. He is Vice-Chair of ASIS International’s Executive Protection Counsel and a Loyola University graduate. \n\n\n \n \n \n\n Howard Givner | SVP of Knowledge & Innovation\, PCMA (Moderator) \nWith over 20 years of industry experience\, Howard is an expert in special events and small business growth strategy\, currently serving as SVP of Knowledge & Innovation with PCMA. He founded and led the Event Leadership Institute and Paint The Town Red\, Inc. Howard also served as CEO of North America for Global Events Group\, winning over 30 industry awards. He is a Past President of ILEA NY Metro and a frequent speaker\, profiled in major media outlets like The New York Times and CNBC. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” shape=”round” color=”primary” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_H8Hm-el2Sqq9AGkJGuQCHA%23%2Fregistration|target:_blank” el_class=”reg-btn”] URL:https://www.pcma.org/event/what-to-do-when-things-go-wrong-event-crisis-management-security-risk-mitigation-insights-from-disaster-experts/ LOCATION:Zoom CATEGORIES:PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/Crisis-Management-Webinar-Event-Listing-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241030T110000 DTEND;TZID=America/New_York:20241030T160000 DTSTAMP:20260620T024554 CREATED:20241004T220000Z LAST-MODIFIED:20241004T220100Z UID:215771-1730286000-1730304000@www.pcma.org SUMMARY:Event Tech Test Drive DESCRIPTION:The PCMA ELI Event Tech Test Drive is a dynamic\, live virtual experience created exclusively for event and meeting professionals. Led by event tech evangelists Tess Vismale\, CMP\, DES\, and Keith Johnston\, this event brings you front-row access to innovative tools transforming the future of our industry. \nExplore cutting-edge technologies and dive into the latest platforms specializing in event measurement\, networking\, and engagement. You’ll enjoy live presentations\, Q&A sessions\, and interactive networking opportunities\, all designed to give you actionable insights to supercharge your event planning and elevate your attendee experience. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” shape=”round” color=”primary” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Feventleadershipinstitute.com%2Fevent-tech-test-drive%2F|target:_blank” el_class=”reg-btn”] URL:https://www.pcma.org/event/event-tech-test-drive/ LOCATION:Zoom CATEGORIES:PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/10/ETTD-PCMA-Events-Page.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250130T123000 DTEND;TZID=America/New_York:20250130T133000 DTSTAMP:20260620T024554 CREATED:20250109T193026Z LAST-MODIFIED:20250130T201515Z UID:220082-1738240200-1738243800@www.pcma.org SUMMARY:State of the Industry: 2025 Business Event Trends and Forecasts  DESCRIPTION:at \n \n \n\n\nDive into the future of event planning as we explore what’s on the horizon for 2025. From the buzz around micro-events to the green revolution in event practices\, discover how shifting consumer expectations are redefining the event experience game. We’ll also unpack how AI continues to shake things up in event management. Don’t miss this chance to access game-changing insights that’ll help you align with your participants’ values\, dial up the personalization factor\, and streamline your operations. Walk away with a toolbox full of strategies to keep you ahead of the curve!  \nLearning Outcomes  \n\nUnderstand Consumer-Driven Trends: Explore how consumer behaviors\, such as the preference for personalized\, sustainable\, and intimate experiences\, are reshaping event formats and participant expectations. \n\n\nLeverage AI and Technology: Discover the expanding applications of AI in event planning\, including matchmaking\, participant engagement\, and operational optimization\, while recognizing the unique value humans bring to the process. \n\n\nAdapt to Economic Pressures: Learn strategies to navigate budget constraints\, inflation\, and staffing challenges while maintaining high-quality participant experiences. \n\n\nTriple Bottom-Line Impact: Discover how to nurture and support sustainability best practices. We’ll explore practical ways to make a real difference for people\, the environment\, and your bottom line—no matter where you are on your green journey.   \n\n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST & MODERATOR\nTammy Moore\, CMP\, CMM | PCMA Event Leadership Institute\, Senior Director   \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\nDr. Aurora Benton\, Founder and Chief Change Agent\, Astrapto LLC   \nDr. Aurora Dawn Benton is Founder and Chief Change Agent of Astrapto LLC\, which exists to advance positive impact in hospitality\, events\, and travel. Her passion is to make sustainability practical and approachable for people whose main job is not sustainability\, but who have a passion to improve social and environmental performance in their operations and supply chains. Aurora loves helping people realize their potential while discovering a greater purpose for good in business. She has helped over 130 young professionals launch green teams and perform sustainable procurement audits. Her clients include World Wildlife Fund\, Sodexo Live\, Baltimore Convention Center\, Green Seal\, the Events Industry Council\, Accor\, Hilton\, and Direct Travel. She has been a thought leader and volunteer in hospitality industry organizations\, including a task force for Sustainable Events Standards and the Global Sustainable Tourism Council. Aurora has a Doctorate in Business Administration in Social Impact Management.  \n\n\n\nCaitlin Fox | Vice President and Marketing Strategist\, mdg\, A Freeman Company  \nCaitlin Fox holds the position of vice president and marketing strategist at mdg\, a top-tier marketing and public relations agency\, specializing in audience acquisition. With her team\, she crafts effective solutions that boost event attendance and exhibitor participation for leading events in various categories. Armed with two Master of Business Administration degrees in Marketing and International Business\, she frequently shares her expertise at industry events and has played a crucial role in driving and managing the agency’s ongoing success.  \n\n\n\nMichelle Russell | Editor in Chief\, PCMA  \nMichelle Russell has been the editor in chief of PCMA Convene since 2003\, where she continues to lead a team of talented editors and writers to produce award-winning content across various platforms\, with the goal of sharing knowledge with — and inspiring — the global business events professional community.   \n\n\n\nVeemal Gungadin | Founder and CEO of Gevme  \nVeemal Gungadin is the founder & CEO of Gevme\, a modern omnichannel event platform headquartered in Singapore. He graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \nAt Gevme\, Veemal leads product vision and strategy\, powering thousands of organizations and hundreds of thousands of events annually. \nHis innovations include Spark\, an AI event concierge boosting event professionals’ productivity. \nVeemal serves on the Board of Directors at PCMA and as VP of Digital & Innovation at SACEOS\, driving digital transformation for Singapore’s events industry. \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/state-of-the-industry-2025-business-event-trends-and-forecasts/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/State-of-the-Industry-Webinar-1-eYq3FO.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250227T123000 DTEND;TZID=America/New_York:20250227T133000 DTSTAMP:20260620T024554 CREATED:20250205T203049Z LAST-MODIFIED:20250227T161552Z UID:221519-1740659400-1740663000@www.pcma.org SUMMARY:Driving Social Change Through Business Events DESCRIPTION:at \n \n \n\n\nHarness the power of business events as a catalyst for social change! Join us for an eye-opening webinar that will revolutionize the way you approach event planning by unveiling:  \n\nHow to craft events that not only meet business objectives but also drive meaningful social impact \nPractical ways to transform fundraisers\, conferences\, product launches\, and community initiatives into platforms for positive change\nMethods for measuring and communicating the social impact of events to stakeholders.\n\nOur expert speakers will share:  \n\nReal-world case studies of successful socially impactful events\nInsider tips for amplifying your brand’s purpose through thoughtful event design \nActionable strategies you can implement immediately  \n\nBusiness leaders\, event strategists\, and CSR professionals: Don’t miss this opportunity to learn how your organization can become a force for good while achieving its business goals. You’ll walk away with a toolkit of fresh ideas to create events that resonate with your audience and leave a lasting impact on your community.  \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST & MODERATOR\nTammy Moore\, CMP\, CMM\, PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nZoe Moore\, Moore Consulting Agency LLC and PCMA Event Leadership Institute Instructor | Strategic EDI Consultant    \nChiriga Moore\, affectionately known as “Zoe\,” is a Strategic Equity\, Diversity & Inclusion Consultant for Moore Consulting Agency. An Army Veteran\, her experience as an Equal Opportunity Representative as a Soldier led to becoming an advocate for Equity\, Diversity\, and Inclusion (EDI) in the hospitality\, events and tourism industries. She is on a mission to hold leaders accountable to their expressed commitment to strengthening their awareness\, comprehension and operationalizing EDI from insight to implementation.   \nFeatured on the covers of November 2020 The Meeting Professional magazine for “Sparking” change in her role as the co-chair of the MPI Global DEI Advisory committee\, Zoe has also graced the October 2021 NorthStar Meetings Group\, Meetings & Conventions magazine cover as one of 15 Event Professionals Making an Impact. Additionally\, she has been recognized at the MPI 50th anniversary\, 50 Up and Comers to Watch\, A 2018 & 2020 Industry Trendsetter by Meetings Today\, MPI Georgia 2023 Phoenix Award as Planner Member of the Year nominee for her involvement with the twice awarded MPI Georgia Community Inclusion Committee and work to advocate for Supplier Diversity across the chapter\, organization and industry as a whole. Also in 2023 she was awarded the Global Social Impact award by Events Industry Council as a result of being nominated by the CEO’s of the National Coalition of Black Meeting Professionals (NCBMP)\, Meeting Professionals International (MPI) and Professionals Convention & Meetings Association (PCMA \n\n\n\n\nRhanee Palma\, CDME\, Rhanee Palma and Company | Operations and Events Manager\, University of California at Davis Air Quality Research Center and Founder & CEO  \nRhanee Palma oversees Operations and Events at the UC Davis Air Quality Research Center and Founder/CEO of Rhanee Palma & Co. With over a decade of award-winning experience\, she made history as the first Filipina American to hold a C-Suite role at Visit Oakland. An expert in curating impactful events\, Palma has managed everything from global video game tournaments to academic conferences that empower communities to influence air quality policies.   \nRenowned for championing sustainable meetings\, she specializes in event strategy\, destination sales\, and delivering high-impact\, budget-conscious solutions. As a master connector\, she excels in fostering collaboration and driving meaningful change across industries. Palma’s work emphasizes equity\, innovation\, and environmental stewardship\, making her a sought-after leader in events that create global impact.  \n\n\n\n\nNatalie Thompson Vice President of Diversity\, Equity\, and Inclusion\, Board of Directors\, Capital Pride Alliance   \nNatalie Thompson joined the Capital Pride Alliance Board in 2018. She currently serves as the VP of Diversity\, Equity\, and Inclusion and is the Chair of the DEI committee\, responsible for organizing the #StillWe Lead program\, and assists with programming for the Pride Talks series.  Natalie also serves on InterPride’s Board as a VP of Global Outreach and Partnership.  In 2020\, through her work with InterPride\, Natalie served as Co-Chair for the Global Pride 2020 initiative.  \nProfessionally\, Natalie is the Director of Programs for the SF LGBT Center\, addressing the needs of the community to increase access to housing\, employment\, mental health services\, nutritional resources\, etc.  Through her work and volunteerism\, Natalie is dedicated to building community sufficiency\, reducing barriers\, and celebrating our diversity.  \n\n\n\n\nCheryl Hughes\, Owner\, Cheryl Hughes Consulting\, LLC   \nAs an executive leader and consultant\, Cheryl Hughes transforms innovative ideas into impactful initiatives\, programs\, and large-scale events. Her expertise spans civic engagement\, democracy initiatives\, youth development\, urban renewal\, science education\, and organizational change. A skilled change agent\, Cheryl fosters collaboration among diverse stakeholders by identifying shared interests and shaping strategic goals.  \nShe has a proven track record of delivering on-time\, on-budget projects that exceed expectations. Her initiatives\, including On the Table and Gallery 37 (now After School Matters)\, have been successfully replicated in cities across North America\, Europe\, and Australia. A long-time Chicago resident she is now based in Berkeley\, CA\, In her free time she is an avid hiker and flea market enthusiast.  \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/driving-social-change-through-business-events/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Driving-Social-Change-Webinar_1500x500-2-piBMkl.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T123000 DTEND;TZID=America/New_York:20250328T133000 DTSTAMP:20260620T024554 CREATED:20250220T161601Z LAST-MODIFIED:20250328T224509Z UID:222344-1743165000-1743168600@www.pcma.org SUMMARY:Shattering the Glass Ceiling: Strategies for Women to Reach Senior Leadership Roles    DESCRIPTION:at \n \n \n\n\nAre you ready to break through barriers and claim your seat at the leadership table? Despite women’s invaluable contributions to the events industry\, the path to the C-suite remains challenging\, with only 32% of women holding executive committee\, director\, and board positions.  \n Join us for an eye-opening hour that will arm you with the tools to reach new heights in your career:  \n\nInspiring stories from trailblazing women who’ve navigated the path to senior positions \n\n\nPractical strategies and guidance to overcome gender-based obstacles and advance your career \n\n\nConnect with like-minded professionals determined to rewrite the leadership playbook \n\nOur panel of accomplished leaders will share their hard-won wisdom\, offering a roadmap to success that’s both practical and motivating. Join us in fostering a more diverse and inclusive leadership landscape in the events industry. Your participation could be the first step toward reshaping the future of executive representation.  \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST \nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nMODERATOR \nSherron Washington\, MA\, Founder and CEO\, The P3 Solution; PCMA ELI Instructor  \nSherron Washington is a seasoned marketing and communication expert with over two decades of experience. As the founder and CEO of The P3 Solution\, a Washington\, DC-based marcomm firm\, she specializes in simple\, results-driven strategies and training. A sought-after speaker\, author\, and facilitator\, Sherron blends strategy\, learning theory\, and technology to create impactful marketing solutions. \nA natural connector\, she excels at fostering authentic interactions that generate synergy and growth opportunities. Known for her energetic and engaging presence\, she inspires audiences to embrace clear\, effective communication that drives meaningful engagement and results. \n\n\n\n\nPANELIST \nMichelle Allgauer\, CAE\, CMM\, CMP\, Senior Vice President\, Education and Engagement\, Financial Services Institute\, Inc. (FSI)  \nMichelle is a respected leader in education\, engagement\, and association management with 30+ years of experience in professional development\, events\, and strategy. As SVP of Education & Engagement at the Financial Services Institute (FSI)\, she leads meetings\, educational programs\, and marketing to equip financial professionals for success. \nA champion for women in leadership\, Michelle has thrived in male-dominated industries\, transitioning from hotel management to senior association roles. She has served on destination advisory boards and the Events Industry Council’s CMP Governance Commission and holds a Bachelor of Science from Ithaca College. \nPassionate about fostering inclusive leadership\, Michelle empowers the next generation of women to lead and succeed. \n\n\n\n\nPANELIST \nMarni Puente\, Senior Vice President and Chief Marketing Officer\, SAIC  \nMarni Puente drives SAIC’s marketing strategy across defense\, space\, civilian\, and intelligence markets. With 25 years of experience at organizations like KPMG\, Accenture\, and Booz Allen Hamilton\, she excels in shaping innovative\, results-driven marketing programs. Marni is known for building high-performing teams\, leading insights-driven innovation\, and aligning marketing strategies with business goals. \nShe holds a Master’s in Communication Management from Towson University and a bachelor’s from Johns Hopkins. Passionate about inclusion\, Marni advocates for women and individuals with disabilities\, has served as a National Delegate for Vision 2020\, and held leadership roles in diversity-focused groups. She sits on the boards of Autism Speaks and the Cape Henlopen Education Foundation. Outside of work\, she enjoys Rehoboth Beach with her two sons and dog\, Molly. \n\n\n\n\nPANELIST \nRobin Preston\, CEM\, DES Managing Director\, Events\, The American Institute of Architects (AIA); 2025 PCMA Board Member \nRobin Preston is a highly accomplished events industry professional\, known for her passion\, energy\, and ability to deliver exceptional results. With a proven track record of leadership\, she has successfully managed teams of 25+ employees\, overseen multi-million-dollar budgets\, and developed effective event strategies. Her expertise in event production is evident in her successful delivery of more than 450 events\, ranging from intimate gatherings to conferences with 18\,000+ attendees\, all marked by her through attention to detail and strategic planning.   \nOver nearly three decades\, Robin has made significant contributions to the industry by serving on various Boards of Directors\, participating in customer advisory boards for DMOs and CVBs\, speaking at numerous professional events\, and mentoring individuals who have gone on to successful careers. Her dynamic leadership style and unwavering commitment to excellence continues to drive her success in the business events industry.  \n\n\n\n\nPANELIST \nDionne Bishop\, CSEP\, Founder and CEO\, Events by Dionne\, Inc.   \nDionne Bishop is an award-winning event planner\, recognized with the 2023 Smart Women in Meetings Award and the 2022 MPI Toronto Planner Member of the Year accolades. With over 20 years of experience in the event and marketing industries\, Dionne founded Events by Dionne Inc. She has planned corporate and social events across major markets in Canada and the United States\, collaborating with esteemed organizations such as Road To Racing Canada\, Canadian Independent Music Association\, The Maven Collaborative\, Lifelong Crush and Everest Funeral Concierge.   \nDionne’s commitment to the industry extends beyond her role as an Event Strategist by serving as the Secretary of the Board for the Tourism Industry Association of Ontario (TIAO). Additionally\, Dionne has held leadership positions\, including President and Gala Chair of the International Live Events Association (ILEA) Toronto Chapter. She has been actively involved in Destination Toronto and the Black in Events Network. Her dedication to excellence and industry advancement continues to significantly impact the Canadian events landscape.  \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/shattering-the-glass-ceiling-strategies-for-women-to-reach-senior-leadership-roles/ LOCATION:Zoom CATEGORIES:PCMA Institute,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Women-Leaders-Webinar-xurR17.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250509T123000 DTEND;TZID=America/New_York:20250509T133000 DTSTAMP:20260620T024554 CREATED:20250401T224512Z LAST-MODIFIED:20250418T003011Z UID:224929-1746793800-1746797400@www.pcma.org SUMMARY:Sustainable Events in Action: Practical Strategies for Impactful Planning  DESCRIPTION:at \n \n \n\n\nSustainability isn’t a trend—it’s a necessity. But how can event professionals integrate sustainable practices while balancing budgets\, attendee experience\, and stakeholder demands? \nJoin us for a dynamic\, one-hour webinar where industry experts will share real-world strategies to design\, implement\, and measure sustainable events that make a lasting impact. \nWhat You’ll Gain: \n\nSustainable Event Strategy – Discover practical ways to incorporate sustainability into your events without compromising quality\, efficiency\, or budget.\n\n\nProven Cost-Effective Solutions – Learn how to balance sustainability goals with financial and logistical realities.\n\n\nTools for Measuring Impact – Get access to a sustainability checklist and an impact measurement framework to track and report on your event’s environmental footprint.\n\n\nExpert-Led Case Studies – Gain insights from real-world examples of successful sustainable events and their measurable outcomes.\n\n\nLive Q&A with Industry Experts – Get your questions answered and receive guidance tailored to your specific event challenges.\n\nIn celebration of Earth Day (April 22)\, this webinar will equip you with the tools and strategies needed to design eco-friendly\, high-impact events. Don’t miss this chance to be part of the movement toward smarter\, more sustainable events. \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST \nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nPANELIST \nMarley Finnegan Founder of PURPOSE Sustainability Strategy + PURPOSE Net Zero \nMarley is the founder of Purpose Sustainability Strategy and Purpose Net Zero\, simplifying event and travel emissions management. With 20+ years in large-scale events\, she created the PURPOSE Accreditation to scale sustainable event strategy. A GRI Certified Sustainability Professional\, she integrates climate knowledge with event planning. She also leads THE BLUEPRINT\, a podcast fostering inner connection for environmental action. Inspired by meditation\, her child\, and the earth\, Marley founded PURPOSE. \n\n\n\n\nPANELIST \nTanya Popeau\, Head of Global Sustainability\, PCMA \nTanya is an internationally recognized expert in innovation and sustainability\, with a track record of developing award-winning solutions for complex global challenges. She has worked with leading corporations\, governments\, and academic institutions\, including Unilever\, the United Nations\, Mercedes-Benz\, BP\, BBC\, and Arsenal FC. \nA trusted leader\, Tanya has overseen multi-million-pound projects\, driving growth\, sustainability goals\, and social impact. With extensive experience across Asia\, Africa\, the US\, and the UK\, she combines strategic insight with effective stakeholder management and executive mentorship. \nCurrently based in London\, Tanya is also a lecturer\, consultant\, and speaker on ESG\, innovation\, and sustainability. \n\n\n\n\nPANELIST \nVirginie De Visscher\, Director of Business Events\, Destination Canada \nVirginie is an experienced professional who has held various roles in business development\, international trade\, and project management. Virginie has worked with organizations such as Destination Canada\, the Consulate General of the Kingdom of the Netherlands\, and Economic Development Winnipeg Inc. Virginie holds a Masters of Science in Engineering in Agriculture and is a Certified International Trade Professional. Virginie has also worked in countries such as Uganda and the Democratic Republic of Congo\, managing operations and sales and marketing. \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/sustainable-events-in-action-practical-strategies-for-impactful-planning/ LOCATION:Zoom CATEGORIES:PCMA Institute,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/Sustainable-Events-Webinar-1500x500-1-dLlt6Y.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250519T120000 DTEND;TZID=America/New_York:20250519T130000 DTSTAMP:20260620T024554 CREATED:20250516T191217Z LAST-MODIFIED:20250519T201515Z UID:235905-1747656000-1747659600@www.pcma.org SUMMARY:Navigating the New CMP Landscape DESCRIPTION:at \n \n \n\n\nAre you gearing up for your CMP certification? Don’t miss this essential session unpacking the latest changes to the CMP exam and updates to our prep courses. Instructor Carolyn Browning will walk you through: \n\nKey updates to the exam content and structure \nFresh strategies for effective study and preparation \nNew resources and tools to boost your chances of success \nInsider tips on tackling the revamped exam format \n\nWhether you’re a first-time test-taker or looking to recertify\, this session will equip you with the knowledge and confidence to master your CMP journey!.  \n\nREGISTER NOW\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/navigating-the-new-cmp-landscape/ LOCATION:Zoom CATEGORIES:LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/CMP-LinkedIn-Live-Event-Header_1500x500-L54ie9.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250625T113000 DTEND;TZID=America/New_York:20250625T123000 DTSTAMP:20260620T024554 CREATED:20250516T191222Z LAST-MODIFIED:20250625T184526Z UID:235907-1750851000-1750854600@www.pcma.org SUMMARY:Using Data to Drive Event & Business Impact  DESCRIPTION:at \n \n \n\n\nToday’s stakeholders want proof\, not promises. In this 60-minute webinar\, an expert panel of corporate and association professionals will share how they transform raw metrics into high-level wins. We’ll demystify which data points really matter\, like pipeline contribution\, engagement depth\, per-participant spend\, and sentiment scores\, and show how to link them to revenue\, retention\, and brand objectives. Learn practical techniques for setting data-backed targets\, interpreting insights in real time\, and pivoting mid-campaign. You’ll also hear proven change management tactics for packaging findings into concise data stories that earn C-suite confidence\, budget\, and action.   \nBy the end of the webinar\, participants will be able to:  \n\nIdentify high-value quantitative and qualitative data points that align with business and event goals. \nMap metrics to targets and set clear\, attainable benchmarks. \nUse live and post-event insights to improve participant experience\, marketing spend\, and revenue. \nBuild concise data stories for executives that spotlight return on investment\, risks\, and next steps. \nNavigate change-management hurdles and secure buy-in across leadership and cross-functional teams. \n\n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nPANELIST \nJessa Foor\, CMEFounder and Senior Consultant\, PerFOORm Marketing \nJessa Foor\, CME\, is equal parts strategic powerhouse and spirited adventurer. By day\, she’s a seasoned and certified association marketing and communications executive with more than 15 years of experience leading high-performing\, data-driven marcomm teams and strategies at professional organizations like the National Association of Federal Credit Unions (NAFCU)\, the American Institute of Aeronautics and Astronautics (AIAA)\, and National Business Aviation Association (NBAA)—where she’s masterminded award-winning marketing and communications campaigns\, launched new events\, reimagined brands\, and drove millions in revenue growth. \nHer work has been recognized by GDUSA\, Association of Marketing and Communication Professionals (AMCP)\, and Telly Awards—but she’s most proud when her campaigns simply help people connect\, grow\, and lead. \n\n\n\n\nPANELIST \nLeslie Hasvold Senior Director of Corporate Events\, Programs\, and Customer Advocacy\, Cloudflare  \nLeslie Hasvold has been in the Bay Area event industry for 25 years\, and her career has spanned from small surgeon trainings to large scale technical user conferences. She has had the pleasure of working across the globe and in all elements of the event programming cycle. She is a member of the CEMA Advisory Board of Directors and has established herself as a leader in her organizations both literally and by virtue of her breadth of expertise.   \n\n\n\n\nPANELIST \nKevin Kirberg Director of Meetings\, American Society of Anesthesiologists  \nKevin Kirberg is a passionate association leader with more than 20 years’ experience in designing and implementing organization-wide events in the association and higher education industries.  Kevin has served the American Society of Anesthesiologists (ASA) for more than ten years\, where he currently leads the organization’s Meetings and Events team in implementing more than 50 events annually\, including the ASA annual meeting\, ANESTHESIOLOGY\, the world’s largest scientific anesthesiology meeting which attracts more than 12\,000 clinicians\, specialists\, and healthcare leaders each year.  Kevin also has experience overseeing medical association governance and advocacy meetings and has directed conference centers in both the association and higher education environments.  Currently\, Kevin serves on the Customer Advisory Boards for Visit Indy\, SF Travel\, Hyatt and Encore.  He is active in a several professional associations including Professional Convention Management Association (PCMA)\, Meeting Professionals International (MPI)\, International Association of Exhibitions and Events (IAEE) and the American Society of Association Executives (ASAE).  \n\n\n\n\nMODERATOR \nVinnu Deshetty  \nVinnu Deshetty is your trusted expert in event data analytics\, ROI strategies\, and event technology. With nearly 30 years of experience and her background as a former founder of an event company\, Vinnu is dedicated to making data more human\, transforming numbers into meaningful insights that create extraordinary experiences. Whether she’s teaching Event Measurement & Analytics at the PCMA Institute or inspiring audiences at industry conferences\, she empowers you to leverage data to achieve organizational success. Recognized as a BizBash Event Tech Innovator and a celebrated voice in the industry\, Vinnu blends innovation with collaboration to deliver impactful results. As a member of the ASAE Professional Technology Advisory Council\, she continues to advance tech-driven solutions\, always with the goal of helping you exceed expectations and craft events that truly resonate.  \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/using-data-to-drive-event-business-impact/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/ELI-June-Data-Webinar-Events-Header_1500x500-2-aAYd7S.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250703 DTEND;VALUE=DATE:20250704 DTSTAMP:20260620T024554 CREATED:20250611T223010Z LAST-MODIFIED:20250703T224621Z UID:237080-1751500800-1751587199@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-9/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250717T090000 DTEND;TZID=America/Chicago:20250717T133000 DTSTAMP:20260620T024554 CREATED:20250530T211518Z LAST-MODIFIED:20250717T210022Z UID:236554-1752742800-1752759000@www.pcma.org SUMMARY:Event Tech Test Drive DESCRIPTION:at \n \n \n\n\nDiscover tomorrow’s event marketing solutions today! Join our immersive demo day experience to witness how cutting-edge marketing solutions are revolutionizing event planning\, engagement\, and ROI measurement. Leading vendors will demonstrate their platforms alongside real-world client success stories\, offering you valuable insights into:  \n\nPractical implementation strategies \nDiverse use cases across event types \nMeasurable impact on event outcomes \n\nEngage directly with industry experts during live Q&A sessions and connect with peers during networking breaks to share perspectives and best practices. \nWhether you’re looking to streamline operations\, boost attendee engagement\, or enhance your event’s bottom line\, the Event Tech Test Drive will equip you with the knowledge to make informed\, strategic technology decisions.  \nOur July 17 Test Drive webinar is evolving into something bigger—a brand-new webinar series launching soon. While this session won’t take place as originally planned\, we’re excited about what’s coming next. Stay tuned—you’ll be the first to know when fresh dates and discussions drop. \n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/event-tech-test-drive-2/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/ETTD-July-2025_1500x500-dXXGVz.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250724T113000 DTEND;TZID=America/Chicago:20250724T123000 DTSTAMP:20260620T024554 CREATED:20250530T211523Z LAST-MODIFIED:20250724T223037Z UID:236556-1753356600-1753360200@www.pcma.org SUMMARY:Budgeting for a Shifting Global Economy DESCRIPTION:at \n \n \n\n\nAgainst a backdrop of evolving U.S. trade policies and economic uncertainty\, business events professionals are facing heightened complexity in planning and execution. The ripple effects of tariffs\, inflation\, and supply chain disruptions are placing new pressure on budgets\, timelines\, and stakeholder expectations.  \nIn this forward-focused webinar\, a panel of industry experts will unpack how shifting economic conditions are influencing event planning and will provide timely insights into how these developments impact everything from venue sourcing and transportation to production and pricing.  \nYou’ll gain strategies to build more resilient budgets\, navigate uncertainty with confidence\, and align internal and external stakeholders around adaptable event plans. Whether you’re planning a global conference or a regional meeting\, this session will help you future-proof your approach and deliver value in any economic environment.  \nBy the end of the session\, participants will be able to:  \n\nIntegrate contingency planning into event budgets to manage potential cost fluctuations and delays. \nDevelop agile financial frameworks that allow for rapid adjustments in response to economic volatility. \nRecognize early indicators of market disruption and prepare adaptive budgeting responses. \nCommunicate financial changes clearly to clients\, sponsors\, and leadership to foster transparency and alignment. \nAnalyze post-event data to improve forecasting and mitigate risk in future planning cycles. \n\nBrought to you by IHG® Hotels & Resorts \n\nREGISTER NOW\n\nSpeakers: \n\n\n\nIsaac J. Collazo is vice president\, STR Inc.\, a division of CoStar Group\, that provides market data on the hotel industry worldwide\, including supply and demand and market share data. Mr. Collazo’s responsibilities include ascertaining\, prioritizing\, and executing opportunities to harvest data through innovative analysis; alterations to collection/storage of data; identification of data gaps and collection opportunities; and establishment of external partnerships. He also drives new products/services along with developing new methods for displaying data and increasing its narration. Other duties include integrating STR into the CoStar data platform and providing counsel on STR’s lodging industry forecast process and its economic foundation. Prior to joining STR\, Mr. Collazo was Vice President\, Competitive Intelligence at InterContinental Hotels Group (IHG) and was responsible for ensuring effective cross-utilization of intelligence as well as overseeing a broad range of functional responsibilities\, including competitive performance analysis\, predictive analytics/modeling and interpreting the macro-economic environment. He also held other roles at IHG including vice president\, performance strategy & planning and vice president\, operations strategy & planning in the Americas. Before IHG\, Mr. Collazo was vice president\, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. He also served with Promus Hotel Corporation (acquired by Hilton). His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns. Mr. Collazo holds a bachelor’s degree in business administration\, and radio\, television & film from Trinity University and a master of business administration from the University of Texas at Austin. \n\n\n\n\nAlexandra LaLoggia\, Area Director of Sales and Marketing\, mainly based at InterContinental Chicago and additionally supports the sales efforts at the Kimpton Journeyman Milwaukee and Kimpton Gray Chicago. Within this role\, Alexandra supports and oversee sales and marketing strategies across the hotels\, work with the DOSM’s in driving growth\, and enhancing the IHG Luxury and Lifestyle brand presence. \nAlexandra joined IHG as the Director of Sales and Marketing at the InterContinental Chicago Magnificent Mile in 2019 where she played a pivotal role in escalating the hotel to new heights. Her leadership was instrumental in the hotel’s transformation\, blending its rich history with modern luxury to create exceptional experiences. Before joining our team\, Alexandra held significant roles in the hospitality industry\, including Director of Sales at Loews Hollywood and leadership positions at the Ambassador Hotel Chicago and Hollywood Roosevelt. Her extensive experience in sales\, marketing\, and operations has consistently delivered impressive results and she will be an important partner to IHG as she continues to push the west region to excellence. \n\n\n\n\nJerry Murphy has over 25 years of experience in the hospitality and event management industry and currently serves as a Senior Portfolio Director on Smithbucklin’s Event Services team. In this role\, he leads a team responsible for the strategy\, development\, and execution of client organizations’ meetings\, events\, and tradeshows. Prior to joining Smithbucklin\, Jerry was Vice President of Customer Experience at Creative Group\, Inc.\, where he led teams delivering meetings and incentive programs globally. He also held senior leadership roles at Maritz\, overseeing Global Sourcing\, Strategic Meeting Management\, Registration\, and Event Execution. Jerry holds a Certificate in Supervisory Management from the Irish Management Institute and a Business Skills Certificate from Cornell University. \n\n\n\n\nBill Reed is Chief Event Strategy Officer for the American Society of Hematology\, the world’s largest professional society concerned with the causes and treatments of blood disorders.  In this role\, Bill oversees the Society’s global meetings strategy\, portfolio of events\, and operations of ASH’s conference center.  ASH’s annual meeting and exhibition is attended by over 30\,000 professionals from 110+ countries\, and 300 exhibiting companies.  The ASH annual meeting is one of the largest and fastest growing medical/healthcare events in the world\, and is an event known for successfully delivering innovations to its audience while honoring traditions simultaneously. \nBill is a Past Chair for the Professional Convention Management Association\, having served as its Chairman of the Board of Directors in 2016\, and served the organization as a Trustee for the PCMA Education Foundation board for multiple years.  Bill’s leadership with PCMA’s boards has spanned a decade from 2010-2020.  Bill also was President of the PCMA’s Capital Chapter in 2008.  Bill previously served a three-year term on the American Society of Association Executives’ Board of Directors\, and has been recognized as an ASAE Fellow\, which is an honorary recognition bestowed upon less than 1% of the ASAE membership.  He is an enthusiastic industry speaker and has received numerous industry awards\, including the PCMA Lifetime Achievement Award – Business Event Strategist (2023)\, the Foundation for International Meetings’ “Industry Executive of the Year” and Trade Show Executive’s “Rock Star Award.” \n\nModerator: \n\n\n\nTammy Moore\, CMP\, CMM\, is Vice President of Learning & Professional Development for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the PCMA Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional\, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry\, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result\, she has a depth of experience driving complex projects and strategic initiatives\, developing relationships with stakeholders and vendors\, and developing talent. \nTammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives\, developing strategic partnerships\, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022\, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator\, instructor\, and speaker. She hosts and moderates panel discussions for monthly webinars\, speaks and facilitates workshops on change management\, resilience\, transitioning from the tactical into the strategic\, and team leadership. \nAdept at managing remote teams\, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor\, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking\, operational excellence\, and driving organizational effectiveness\, Tammy has spearheaded numerous key initiatives\, earning the respect of C-suite executives. \nOutside of work\, Tammy is an avid home chef\, enjoys hiking\, and is a budding gardener. Her greatest joy comes from being a mom to her daughter\, Olivia\, and she can often be found watching her tennis matches. Originally from Cincinnati\, Ohio\, she now lives in Fairfax\, Virginia\, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing). \n \n \n \n \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/budgeting-for-a-shifting-global-economy/ LOCATION:Zoom CATEGORIES:PCMA Events,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/Budgeting-for-a-Shifting-Global-Economy-Event-Header_1500x500-2-VoTpNg.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250807 DTEND;VALUE=DATE:20250808 DTSTAMP:20260620T024554 CREATED:20250611T223012Z LAST-MODIFIED:20250807T111512Z UID:237082-1754524800-1754611199@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-10/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250821T120000 DTEND;TZID=America/Chicago:20250821T130000 DTSTAMP:20260620T024554 CREATED:20250630T224518Z LAST-MODIFIED:20250820T141519Z UID:238793-1755777600-1755781200@www.pcma.org SUMMARY:PCMA GMC Webinar: Sustainability Redefined: Pioneering Strategies for Impactful Events DESCRIPTION:Dive into the cutting-edge world of sustainable event planning with this eye-opening session. You’ll learn how to: \n\nRethink traditional approaches to event sustainability\nImplement innovative eco-friendly practices that pack a punch\nBalance environmental responsibility with unforgettable experiences\nCreate and implement social offsets to maximize positive community impact\n\nFrom reducing carbon footprints to creating “Instagrammable” green moments\, this session will equip you with the tools to make your events both planet-friendly and crowd leasing. You’ll also discover how to give back to local communities through strategic social offsets\, turning your event into a force for good. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \n  \nSpeaker: Ellie Hurley\, SEPC \n \nEllie Hurley develops event strategies that ensure Smithbucklin’s client organizations can meet their goals and objectives. With over 25 years of\nexperience in the convention and trade show industry\, Ellie creates and leads many of the Event Services training programs within Smithbucklin. She oversees strategic conference management for various  organizations\, including event staff management\, conference logistics\, event budget management\, supplier relations\, and client relations. \nEllie brings specialized expertise in sustainable meetings. In 2024\, she led a Smithbucklin client organization to earn Silver Level Certification from the Events Industry Council (EIC) Centre for Sustainability and Social Impact for its annual conference. Ellie is also skilled in project management\, event risk management measures\, and co-located meetings. Well-regarded for her creativity and expense-management experience\, she maintains strong negotiating skills and has done extensive contract work with convention centers\, decorators\, hotels\, and vendors.   Ellie holds a bachelor’s degree in humanities from Providence College and a Sustainable Event Professional Certificate (SEPC) issued by the EIC. \n  \nSpeaker: Patrick Macellaio \nExperienced event professional beginning the next chapter of my career with the Obama Foundation. Through my position as Manager of Event for the Obama Presidential Center\, I hope to develop an event program that reflects the core values of the Foundation: Inspire\, Empower and Connect. Past experience includes developing an events and catering program at Boka Restaurant Group with Stephanie Izard as the Director of Catering and Events. After 8.5 years\, I went on to develop and grow the events program for the east end of Navy Pier overseeing Offshore Rooftop\, Lirica and the Sable Hotel. Outside of the events and hospitality industry of Chicago\, I am a passionate member of the Arts community and on the volunteer board of Let It Be Us\, an organization that increases permanency for foster youth here in Chicago. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/sustainability-redefined-pioneering-strategies-for-impactful-events/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250904 DTEND;VALUE=DATE:20250905 DTSTAMP:20260620T024554 CREATED:20250611T223013Z LAST-MODIFIED:20250903T150012Z UID:237083-1756944000-1757030399@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-11/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250923T120000 DTEND;TZID=America/Chicago:20250923T130000 DTSTAMP:20260620T024554 CREATED:20250627T224517Z LAST-MODIFIED:20250923T163348Z UID:238704-1758628800-1758632400@www.pcma.org SUMMARY:PCMA GMC Webinar: No More Smoke and Mirrors: Navigating the New Era of Pricing Transparency DESCRIPTION:Get Ready to pull back the curtain on hidden fees! The FTC’s game-changing rule is set to revolutionize how we plan meetings and events. In this eye-opening session\, you’ll: \n\nDecode the nuts and bolts of the FTC’s new rules and its impact on your bottom line.\nLearn to play ball with the hotels and venues in this new landscape of upfront pricing.\nMaster the art of crystal-clear event ticket pricing that keeps attendees smiling.\nDiscover how to turn pricing transparency into your secret weapon of success.\n\nDon’t get caught off guard! Join us to future-proof your meeting planning strategies and stay ahead of the curve. It’s time to say goodbye to sticker shock and hello to smooth sailing in the world of transparent pricing. Your budget (and your attendees) will thank you! \nREGISTER TODAY! \nSpeaker: Donna Johnson\, CMP\, CEM \n \nDonna Johnson\, CMP\, CEM is a seasoned transformation leader with over 30 years of experience in strategic business operations\, event management\, and organizational change. Known for her intuitive leadership\, results-driven mindset\, and collaborative approach\, Donna has consistently delivered measurable growth and operational efficiency across diverse industries. \nCurrently serving as Vice President of Strategic Business Operations at MCI USA\, Donna leads enterprise-wide transformation initiatives\, leveraging KPIs\, contract optimization\, and cross-functional collaboration to drive profitability and stakeholder engagement. Her previous roles include Vice President of Events for MCI’s Owned Assets Division and Director of Event Operations at SAE International\, where she implemented strategic roadmaps and launched high-impact global events. \nDonna holds certifications as a Certified Meeting Professional (CMP) and Certified Exhibits Manager (CEM)\, and actively contributes to the industry through leadership roles with the International Association of Exhibitions and Events (IAEE). She is a trusted advisor\, skilled in strategic planning\, project management\, and data-driven decision-making\, with a proven track record of managing multi-million-dollar budgets and leading high-performing teams. \nShe earned her Bachelor of Science in Communications from Ohio University. \n  \nWebinar Series Sponsored by URL:https://www.pcma.org/event/no-more-smoke-and-mirrors-navigating-the-new-era-of-pricing-transparency/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251002 DTEND;VALUE=DATE:20251003 DTSTAMP:20260620T024554 CREATED:20250704T230122Z LAST-MODIFIED:20251002T181657Z UID:238994-1759363200-1759449599@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-12/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251106 DTEND;VALUE=DATE:20251107 DTSTAMP:20260620T024554 CREATED:20250808T111516Z LAST-MODIFIED:20251106T204526Z UID:240669-1762387200-1762473599@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-15/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251106T110000 DTEND;TZID=America/Chicago:20251106T120000 DTSTAMP:20260620T024554 CREATED:20251024T161515Z LAST-MODIFIED:20251106T183014Z UID:244468-1762426800-1762430400@www.pcma.org SUMMARY:Beyond the Platform DESCRIPTION:at \n \n \n\n\nREGISTER NOW \nFor event professionals\, registration is more than a form—it’s the start of your participant experience and a lever for long-term organizational impact. But is your tech strategy truly supporting marketing\, education\, and year-round engagement? \nJoin the PCMA Institute for “Beyond the Platform: How Your Approach Can Have Long-Term Impact\,” featuring Vinnu Deshetty (PCMA Institute Instructor) and Matt Dodson (A2Z Events). \nThis interactive webinar will help you look past the feature checklist and build a smarter\, outcome-driven event tech strategy. Discover how to: \n\nChoose technology that supports your association’s goals \nTurn event data into insights that fuel marketing and ROI \nAlign teams around a tech approach that delivers long-term value \n\nTackle today’s complex event tech landscape with guidance from experts who make strategy clear\, practical\, and achievable for every association. \n\nRegister Now\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/beyond-the-platform-2/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/Webinar-Beyond-the-Platform-TeYxIL.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251202T120000 DTEND;TZID=America/Chicago:20251202T130000 DTSTAMP:20260620T024554 CREATED:20251105T204549Z LAST-MODIFIED:20251201T221518Z UID:244971-1764676800-1764680400@www.pcma.org SUMMARY:PCMA GMC Webinar: Bridging the Gap: Unifying Events and Education for Enhanced Member Engagement DESCRIPTION:Bridging the Gap: Unifying Events and Education for Enhanced Member Engagement \nDecember 2\, 2025 \n12:00 – 1:00 pm CST \nMember engagement is key to success for organizations. Dive into the powerful synergy between event managers and continuing education managers\, exploring how their collaboration can drive enhanced member engagement and organizational success. We’ll explore real-world examples and innovative tools that empower these roles to work together effectively\, creating engaging\, value-driven events that meet both educational and professional development needs. Whether you’re looking to foster stronger member we will provide the insights you need to succeed. \nREGISTER TODAY! \nSpeakers: Raja V. Akunuru\, MBA\, Strategic Account Executive\, Cadmium \n \nRaja V. Akunuru\, MBA is a seasoned business executive with 18 years of experience building and scaling SaaS companies through various stages of growth\, including private equity (PE) acquisitions. With a foundation in C# development\, Raja has successfully transitioned into strategic leadership roles spanning technology operations\, revenue generation\, Go-to-Market execution\, strategic due diligence\, and post-merger integration (PMI). \nA recognized expert in healthcare education technology\, Raja specializes in designing and implementing scalable solutions that drive measurable improvements in outcomes. His experience includes uncovering value creation potential for technology investments and leading digital transformation initiatives in healthcare\, education\, and insurance industries. \nRaja earned his MBA from the Wharton School at the University of Pennsylvania\, with majors in Finance and Business Analytics. He is a dynamic product demonstrator and thought leader\, having spoken at various industry forums. Notably\, he was awarded Best LMS Demonstrator by independent analyst firm Talented Learning. \nOutside of work\, Raja enjoys experimenting with tea recipes and cartooning with his two daughters\, ages 3 and 9. \nJennifer Nanni\, MBA\, MEd\, Senior Director of Membership\, American College of Lifestyle Medicine \nJennifer Nanni\, MBA\, MEd\, is an accomplished professional with a diverse business\, communications\, and education background. Holding both a Master of Business in Strategic Management and a Master of Education in Educational Leadership\, she brings a unique blend of skills and expertise to her work. With well over a decade of experience in various positions and leadership roles\, she has a proven ability to drive organizational success through effective association management\, communication\, strategic planning\, and marketing initiatives. \nShe is passionate about project management\, using data to strengthen decision-making and improve organizational strategy and growth\, overcoming challenges\, association management\, fundraising\, developing and celebrating individuals\, and making a lasting impact in the community. \nWith a lifelong learner mentality\, she thoroughly enjoys a challenge\, thinking outside the box\, digging deeper\, learning new skills\, and staying up-to-date on best practices through professional development. \nWhen she’s not working\, you can find her spending time with her husband\, daughter\, and dog—and\, if she’s lucky\, reading a good book. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/pcma-gmc-webinar-bridging-the-gap-unifying-events-and-education-for-enhanced-member-engagement/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251204 DTEND;VALUE=DATE:20251205 DTSTAMP:20260620T024554 CREATED:20250905T151534Z LAST-MODIFIED:20251204T223021Z UID:242042-1764806400-1764892799@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-19/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260129T110000 DTEND;TZID=America/Chicago:20260129T120000 DTSTAMP:20260620T024554 CREATED:20260114T140012Z LAST-MODIFIED:20260128T141511Z UID:247868-1769684400-1769688000@www.pcma.org SUMMARY:State of the Industry DESCRIPTION:at \n \n \n\n\nREGISTER NOW \nThis free webinar is made possible with the support of our sponsor\, Visit Anaheim. \nAs we move into 2026\, business events sit at the intersection of strategic transformation and operational excellence. This session explores how event professionals can evolve from logistics coordinators to strategic business partners who drive measurable organizational value. \nDrawing from the latest industry research\, we’ll examine the shift to strategic event portfolios\, AI-powered ROI analytics\, hybrid engagement models\, and data storytelling frameworks that secure executive buy-in. \nCan’t attend live? Register now to receive the recording. \n\nRegister Now\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/state-of-the-industry-3/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/State-of-the-Industry-Webinar-FUI6Il.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260527T133000 DTEND;TZID=America/Chicago:20260527T143000 DTSTAMP:20260620T024554 CREATED:20260423T213039Z LAST-MODIFIED:20260527T111513Z UID:252606-1779888600-1779892200@www.pcma.org SUMMARY:GMC PCMA Webinar: Level Setting in Uncertainty DESCRIPTION:Join us for our first webinar in a four part series. Level Setting in Uncertainty is the first one and participants will learn how to establish a common understanding of uncertainty and its impact on today’s professionals. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-level-setting-in-uncertainty/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Industry Calendar END:VEVENT END:VCALENDAR