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SUMMARY:California State of the Union – Tourism Performance\, Strategy\, and the Future of Group Business
DESCRIPTION:Join the PCMA Northern California Chapter for a crucial update on the state of the meetings and events industry in California. This town hall will provide insights into current trends\, challenges\, and opportunities impacting our sector\, offering valuable data and expert perspectives to help you navigate the evolving landscape. \nThis year’s topic:\nCalifornia State of the Union – Tourism Performance\, Strategy\, and the Future of Group Business \n\n\n\n\nMonday\, February 2\n7:30am – 10:00am \nOakland Marriott City Center\n1001 Broadway\nOakland\, CA 94607 \n$75 PCMA/CEMA Member\n$95 Non-Member \nAfter January 28 \n$95 PCMA/CEMA Member\n$115 Non-Member \nA friendly reminder this is a relationship first environment. While we understand why we attend business events\, please prioritize relationships over transactional sales tactics. \n\n\n\n\nAgenda \n*7:30–8:30 AM: Registration/Networking/Headshots\n8:30 AM: Breakfast/Presentation Begin\n10:00 AM: Meeting Conclude \n*Headshots will only be available during this time. Registration is required to be added to the headshot list. Limited space is available. \n\nAbout the Speaker\n \nRob Anaya\, Director of Group Business – Visit California \nRob Anaya is the Director of Group Business at Visit California\, overseeing the Professional Meetings & Events (PME) program and promoting California as a leading destination for meetings. With more than 20 years in hospitality and over 10 years in destination sales and marketing\, Rob is deeply focused on elevating the California brand and strengthening the state’s competitive position through collaborative programs that support destinations statewide\, including strategic partnerships\, industry events\, media initiatives and targeted outreach to meeting professionals. \nHotel Accommodations\nMarriott Oakland City Center\n$145 rate\nFebruary 1 – 2\, 2026\nLast date to book: 1/23/2026 \nBook Via Phone:\n800-228-9290 or 510-451-4000 \nVia Online \nBook group rate for PCMA NCC Townhall \nParking Information\nSelf-Parking (Oakland Convention Center Garage – Clay Street) – $37 flat fee\nPark on the third or fourth level.\nAfter parking\, go to Level 2\, turn left and head straight to the hotel elevator to get to the 21st floor.\nParking validation machine will be provided at the registration desk.\nPay the validated ticket using the parking machine on the third or fourth floor to exit\n\n\nValet Parking – Rates vary by duration \nLeave car with the valet team and let them know they’re here for a meeting.\nValet vouchers will be provided at the registration desk. (I’ll provide 20 vouchers and we can print more if needed)\nPresent the valet voucher and pay to retrieve the car.\nThank You To Our Sponsors
URL:https://www.pcma.org/event/town-hall-3/
LOCATION:Oakland Marriott City Center\, 1001 Broadway\, Oakland\, CA\, 94607
CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured
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