BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PCMA
X-ORIGINAL-URL:https://www.pcma.org
X-WR-CALDESC:Events for PCMA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250423T120000
DTEND;TZID=America/Chicago:20250423T140000
DTSTAMP:20260629T143042
CREATED:20250123T213107Z
LAST-MODIFIED:20250418T114509Z
UID:220853-1745409600-1745416800@www.pcma.org
SUMMARY:Leading Class (Formerly Best in Class)
DESCRIPTION:  \n \n  \nMake plans to join us for Leading Class (formerly Best in Class) for our April education luncheon. \nWhen: April 23\, 2025 12:00 pm CDT\nWhere: No Other Pub 1370 Grand Blvd\, Kansas City\, MO 64106 \nTopic: Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality\nResearch into shifting workplace demographics\, consumer and societal trends\, and attendee\nsentiment uncovers eye-opening insights that will shape the way we plan\, market and produce events.\nIt also reveals that our current approach to attendee acquisition shouldn’t look anything like it used to.\nKimberly Hardcastle-Geddes will explain how teams\, technologies and tactics should be evolving to fill\nthe attendee pipeline with new prospects\, move from mass marketing to mass personalization and\nmeet the growing expectations for engaging\, frictionless experiences that keep audiences coming back\nfor more. \nSpeaker: Kimberly Hardcastle-Geddes\n \nBio: Kimberly Hardcastle-Geddes is president of mdg\, A Freeman Company.\nFocused on event marketing and attendee and exhibitor acquisition\, mdg\nbrings together strategists\, data and digital specialists\, engagement experts\,\ninternational marketers and a robust creative team to provide complete\nsolutions that help clients achieve their objectives. Kimberly is a CEM faculty\nmember\, a Krakoff Leadership Institute alumna\, a columnist for PCMA’s\nConvene magazine\, a presenter of industry seminars on strategic planning\nand\, most importantly\, an integral collaborator for several prominent event\nclients across the country.\nKimberly is an instructor in our Strategic Event Audience Engagement Course \n  \nSEE WHO’S COMING! \nThank you to our event sponsor!
URL:https://www.pcma.org/event/best-in-class/
LOCATION:No Other Pub\, 1370 Grand Blvd.\, Kansas City\, MO\, 64106
CATEGORIES:• Heartland
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/03/foundation-leading-class-stacked-AdvYSX.tmp_.png
END:VEVENT
END:VCALENDAR